LONDON: beIN SPORTS, the leading sports broadcaster in the Middle East and North Africa region, has earned YouTube’s prestigious Diamond Creator Award after reaching 10 million subscribers on its official YouTube channel.
The award, which is given to channels on the platform that reach the landmark number of subscribers, is the highest honor that can be bestowed on a channel. Moreover, beIN SPORTS is the first sports broadcaster in the MENA region to earn the accolade.
“Reaching 10 million subscribers is an incredible milestone that reflects our unwavering dedication to ensure sports fans’ viewing experience on our digital channels is exceptional,” Faisal Al-Raisi, beIN’s director of digital for the MENA region, said.
Al-Raisi explained that content accessibility remains a top priority for customer experience, and the Diamond Creator Award is “testament to that commitment.”
Since establishing its YouTube channel in 2014, beIN SPORTS has remained steadfast in its dedication towards using digital tools to offer fans greater access to major international sporting events.
During the FIFA World Cup in Qatar in 2022, the broadcaster streamed 22 selected matches on its YouTube channel including the opening and closing ceremonies, semifinals, and the final.
The live stream of the global tournament pulled in a cumulative viewership of 25 million people, and set a MENA record as 4.4 million viewers simultaneously logged on to watch Argentina’s famous triumph over France in Doha. The final alone saw a 1.9 million surge in new YouTube subscribers.
The channel currently has over 100 million subscribers worldwide and offers a wide range of content, including live matches, highlights, analysis, and documentaries.
In a statement the broadcaster said the award reflects beIN SPORTS’ dual mission of “bringing sports fans from across the region closer to the action while making sports content easily accessible on all platforms.”
This includes the UEFA Champions League and English Premier League football, the FIBA World Cup in basketball, La Vuelta cycling, and various tennis, cricket, rugby and motorsports events.