Sela, the front-of-shirt sponsor of Newcastle United, lit up the sky above Newcastle upon Tyne on Tuesday night with a spectacular football-themed drone show to celebrate the return of top-level European football to St. James’ Park after a 20-year break.
Newcastle United will play French champions Paris Saint Germain on Wednesday night, and live events and entertainment company Sela wanted to give fans a surprise as part of the build-up to the game.
The eight-minute drone show saw Newcastle United’s iconic mascot — the magpie — soar across the skies before transitioning into the famous black and white team shirts adorned with the names of England defender Kieran Trippier, Brazilian international Bruno Guimaraes and Italian midfielder Sandro Tonali.
After recreating the club emblem in the night sky, the drones formed to make a statement about Newcastle’s return to the biggest stage in club football, following their top-four finish in the Premier League: “We’re Back.” The show ended with Sela’s “spectacular everyday” tagline that is seen around St. James’ Park on matchdays.
Sela, who became a primary partner of Newcastle United in June, is in the business of creating spectacular experiences. It has welcomed more than 40 million visitors to the range of sports, leisure, culture, retail, and hospitality events and destinations within its portfolio — from staging WWE in the Jeddah Superdome to operating the Via Riyadh luxury multipurpose venue.
The drone show is part of Sela’s promise to create special experiences for Newcastle United fans and the wider community through its partnership with the club.
“We wanted to create a little surprise for fans to celebrate the return of the biggest nights in European football to St. James’ Park,” said Ibrahim Mohtaseb, senior vice president of Sela.
“The fans, the club and the players deserve these special moments and I hope we’ve added to what will be an unforgettable occasion for everyone who loves Newcastle United and this city.
“Creating spectacular experiences is at the heart of what Sela does every day as a company and we’re looking forward to contributing to more memories over the course of this landmark season.”
Keith Gillespie, the former Newcastle United star, said: “There’s an incredible buzz around Newcastle right now, fueled by the club’s success last season and now the return of European football with a huge game against Paris Saint Germain.
“It’s all very reminiscent of the late 1990s and those unforgettable nights against giants like Barcelona that I was fortunate enough to be involved in,” he said.
“Sela’s spectacular drone show really adds to this electric atmosphere and I know the fans will be thrilled by what they witnessed in the skies above the stadium.”