https://arab.news/zetch
LuLu Hypermarket Saudi Arabia has been recognized for the “Best Waste Diversion Initiative of the Year (Private Sector)” at the Saudi Arabia Cleaning, Waste Management, and FM Awards 2023. The award acknowledges the strides made by the retail giant in adopting a holistic and impactful approach to waste reduction and sustainability.
The award was received in a grand ceremony at Riyadh Marriott Hotel by Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia.
By implementing an array of steps that not only reduce its carbon footprint but also align with its sustainability objectives, LuLu has demonstrated a multi-layered approach to ESG goals and sustainability.
These steps include big-ticket investment in solar energy as well as quieter everyday initiatives such as significantly reduced paper waste through an in-office paperless approach and using digital tools, enhancing customer engagement through the use of e-receipts and digital shopping brochures, and using WhatsApp chatbots to enhance communication efficiency.
In addition, LuLu has been strongly promoting reusable bags over disposable plastic ones and even linked it to supporting the local breast cancer awareness drive.
The initiatives have been inclusive — shoppers have been encouraged to shift to using container refills in the roastery, for example, minimizing single-use item usage. Shifting to paper bags and carton recycling has reduced LuLu’s environmental impact. Partnering with the Saudi Investment Recycling Company and installing reverse vending machines has made bottle recycling accessible. LuLu also initiated collaboration with Kiswa to reduce textile waste and support environmental responsibility.
The retailer’s staff have been trained to recognize and embrace an environmentally responsible and customer-centric approach within the organization.
“LuLu Hypermarket is honored and delighted to win this award,” said Mohammed. “This moment represents our commitment to environmental responsibility, paperless practices, plastic reduction, recycling, and staff engagement and demonstrates our dedication to ESG goals. This award acknowledges our comprehensive efforts and their positive outcomes, making a significant contribution to a greener, more responsible future.”