Meet Ai.SHA: Invest Qatar’s new AI-powered chatbot for investor queries

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The Investment Promotion Agency Qatar, known as Invest Qatar, has partnered with Microsoft to develop Ai.SHA, an innovative artificial intelligence-powered assistant harnessing GPT capabilities through the Azure OpenAI service. This groundbreaking initiative positions Invest Qatar as one of the first investment promotion agencies in the world to adopt advanced technology, paving the way for transformative changes in professional interactions between investors and businesses in Qatar.

The introduction of Ai.SHA underscores Invest Qatar’s commitment to advancing its cutting-edge digital offering, by harnessing the potential of innovative technology and AI to create a unique experience for investors. Ai.SHA serves as a comprehensive resource for informed decision-making in business endeavors. It addresses inquiries on Qatar’s business opportunities, investment ecosystem, business setup and expansion among much more. It also leverages data from partner entities, including the Ministry of Commerce and Industry, Qatar Financial Centre, Qatar Science and Technology Park and Qatar Free Zones Authority.

This initiative builds on the MoU signed between Invest Qatar and Microsoft last year. The MoU shares the common goal of fostering innovation within Qatar’s digital sector and advancing a knowledge-based economy in line with Qatar National Vision 2030.

Hamad Rashid Al-Naimi, strategy manager at Invest Qatar, said: “We are confident that Ai.SHA will open new avenues for interested investors and streamline the decision-making process, enhancing its accessibility and efficiency. We are always interested in bringing new ways to innovate the investment landscape and Ai.SHA is a testament to Invest Qatar’s unwavering commitment to creating a supportive and conducive environment for investors.”

Amr Samir, public sector director, Microsoft Qatar, said: “We are thrilled to collaborate with Invest Qatar to launch their first AI-powered assistant, an unprecedented leap into transformative opportunities for Qatar’s investment scene.”

This collaboration showcases the game-changing impact of generative AI, redefining how investors and entrepreneurs engage with opportunities and strengthening Qatar’s position as a global investment hub.”

The launch of Ai.SHA was also supported by Information and Communication Technology, a Microsoft partner, and Applab, a Qatari company specializing in online platform development. ICT was responsible for designing and implementing the chatbot’s foundational framework, including complex natural language processing algorithms, conversation flows and data integration. Applab enhanced the chatbot’s user interface and integration with the website, while Invest Qatar conducted in-depth research and data verification to create Ai.SHA’s distinctive visual identity.