Cisco has appointed David Meads as vice president for the Middle East, Africa, Romania, and Commonwealth of Independent States. He succeeds Reem Asaad, who drove Cisco’s business in the region for more than four years.
In this role, Meads will be responsible for Cisco’s strategy and commercial operations, with a focus on empowering customers and partners to harness the full potential of digital technologies for economic growth and societal benefit. He will continue in his current capacity as chief executive of Cisco in the UK and Ireland until the end of Cisco’s fiscal year (July).
With three decades of experience across multiple business functions and geographies, including the Middle East and Africa, Meads brings deep industry and technology expertise to the role.
“It is great to welcome David back to the region. He is a seasoned leader with a proven track record of driving business growth, developing high-performing teams and spearheading technology initiatives that have a true impact on nations and industries alike,” said Oliver Tuszik, president, Europe, Middle East, and Africa, Cisco.