MANILA: Dressed in a white thobe, a traditional headdress, and a blue jersey of the Philippine national basketball team, Saudi influencer Ahmed Alruwaili appears in a viral video, distributing small gifts and snacks to Filipinos in Riyadh as a way to thank them for their hard work.
In another clip, he visits an elementary school for Filipino children, sharing jokes and laughter with them. In yet another, he hands out portable electric fans to Filipino expats braving the scorching heat of the Saudi capital.
These videos are just a few among the hundreds of Alruwaili posts, in which he uses his social media platform to celebrate over 1 million Filipino expats living and working in Saudi Arabia. Through his content, he highlights their resilience, traditions, and sense of humor, reaching 1.7 million Facebook followers.
It all began about six years ago when he joined a group of Filipino baristas playing street basketball in the mornings. Initially reluctant, they soon welcomed him into their circle. After each game, they would share their breakfasts with him before heading off to work.
“They used to bring pancit in the morning, at 5 a.m. Pancit and pan de sal, Alicafe,” Alruwaili recalled, referring to traditional Filipino noodles, bread rolls, and the popular instant coffee.
“I know it’s really weird, but that’s how it all started. It’s all with basketball. And till today, I still play with the same people. I did not change, I’m still visiting them. I’m the one now to bring them the food.”
Over time, he developed a basic understanding of Filipino culture and Tagalog — a language he had slowly become familiar with also through his work in a healthcare facility, where he had met many Filipino colleagues.
During basketball games, his friends would often record videos of him, which quickly garnered considerable attention and views. Encouraged by this, Alruwaili began sharing content regularly. While his posts were initially comedic, everything changed with the onset of the COVID-19 pandemic, as he witnessed the dedication and sacrifice of Filipino nurses working on the frontlines of the healthcare crisis.
Feeling the need to express recognition and gratitude, Alruwaili shifted the focus of his content. This became a turning point — one that would shape the direction of his online presence and influence in the years to come.
“It was purely comedy until the COVID time,” he said. “Working in a healthcare facility, I see the hard-working OFWs (overseas Filipino workers) here in Saudi. So, I thought I’d use it to give appreciation. Once I did that … it became different. All the things happened after that. This is how we started.”
In a video posted in March 2020, Alruwaili is seen buying flowers and food and distributing them to Filipino nurses at various locations in Riyadh.
“The reason why I made this is just to remind you about all the hard work that the nurses are doing all over the world, especially the OFW nurses against this coronavirus,” he says in the clip.
“We all need to pray and appreciate all the nurses for their hard work. The nurses now are the true heroes.”
The video received 3.5 million views. Another video, in which Alruwaili brings pillows, blankets, and food to pandemic-stranded Filipino workers waiting for their flights, has now reached 6 million views — and continues to grow.
Known as The Saudipinoy after the name of his Facebook account — with the word “Pinoy” meaning “Filipino” in Tagalog — the Saudi influencer has already visited the Philippines eight times since he started vlogging.
One of his most popular clips — which has 8 million views — was filmed on Siargao Island. It shows him conducting a social experiment, pretending that his motorcycle has run out of gas. The video captures how Filipinos would immediately offer help to a stranger in need.
Despite his social media fame, Alruwaili’s life remains centered around his full-time job in healthcare. Working as a medical professional, he devotes just one day a week to creating content.
“One day, I am just asleep … then the other day I will do the vlog, then I will prepare to go back to work. So, my life is really busy, I am really working hard to keep up with the vlog,” he said.
“(But) I am extremely happy with the impact (of what) I am doing.”
His social media work is appreciated not only by Filipinos, many of whom recognize him on the streets of Riyadh and approach him to thank him and hug him, but also by fellow Saudis.
“I want Saudis to notice the hard work of OFWs, and I want OFWs to know that Saudi people are nice,” he said.
“I am proud to be Saudi and representing Saudis. And, thank God, even big people here in Saudi … they said: ‘Keep going, you are representing the Saudi people and we are proud of you.’”
