Riyadh launches Middle East’s largest urban rail network 

A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Basheer Saleh)
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A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Basheer Saleh)
A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Basheer Saleh)
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A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Basheer Saleh)
A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Abdulrhman Bin Shalhuob)
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A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Abdulrhman Bin Shalhuob)
A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Abdulrhman Bin Shalhuob)
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A large group of media professionals boarded a Metro departing from the KAFD station toward King Khalid International Airport as part of an introductory tour organized by the Royal Commission for Riyadh City for journalists on Friday. (AN Photo/Abdulrhman Bin Shalhuob)
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Updated 30 November 2024
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Riyadh launches Middle East’s largest urban rail network 

Riyadh launches Middle East’s largest urban rail network 
  • $22bn, energy-efficient Metro system will be a world leader, official says

RIYADH: The first three lines of the Riyadh Metro will begin operating on Sunday, forming part of the largest urban rail network in the Middle East.

Riyadh Metro, which is a key pillar of Saudi Vision 2030, is a crucial step toward reducing traffic congestion in the capital, and improving quality of life for the city’s residents.

The first phase of the Riyadh Metro starts with three lines: the Blue line, connecting Olaya Street to Al Batʼha; the Yellow line, running along King Khalid International Airport Road; and the Purple line, covering Abdul Rahman bin Awf Road and Al-Shaikh Hassan Bin Hussain Street.

The Red line, covering King Abdullah Road, and the Green line, spanning King Abdulaziz Road, are both scheduled to begin operating on Dec. 15, while the Orange line, which covers Madinah Road, starts on Jan. 5, 2025.

The Riyadh Metro was launched 12 years after the project was announced in April 2012, when the Saudi Cabinet approved the implementation of the public transport project and formed a high-level committee to oversee it. Despite the challenges faced by the project, including the global pandemic, it was ultimately completed.

Contracts for the Riyadh Metro project were awarded in 2013 to three global consortiums, with a total value of about $22.5 billion (SR84.4 billion).

The project features several sustainable characteristics that promote eco-friendly transportation options. The metro system will employ energy-efficient trains and stations, as well as technologies such as regenerative braking to reduce energy consumption.

Additionally, some stations will be equipped with thousands of solar panels, and each metro station will rely on electricity sourced from renewable energy.

Maher Sheira, supervisor of digital infrastructure for the King Abdulaziz Public Transport Project in Riyadh, told Arab News: “Our target is to reduce traffic within the city by up to 30 percent. This goal is supported by the metro’s capacity to transport up to 3.6 million passengers daily, which is a challenging target, especially when compared to other cities that have struggled to transition car users to public transportation.”

Achieving this goal depends on several factors, including the city’s infrastructure, integration of various transport modes, and the overall complementarity of these services, he said.

“This project is one of the key initiatives that could help make these goals a reality.”

Sheira said that the launch of the metro and improvement of public transportation will not only alleviate traffic congestion, but also also play a crucial role in reducing carbon emissions.

“We all know that shifting from daily car use to public transportation can have a significant environmental impact,” he said.

“In a small study we conducted, we found that if 100,000 passengers switch from cars to public transport, it could save over 3 million trees annually. This number has the potential to grow even further.”

He said both the metro and the bus systems are integral parts of the King Abdulaziz Public Transport Program.

These systems are seamlessly integrated, ensuring a smooth and reliable experience for passengers. Once a passenger exits a metro station and boards a bus, they will use the same ticket and enjoy the same high level of service.

“To ensure quality, the design of both networks was focused on delivering first-class standards, with an emphasis on maintaining top-tier service throughout the entire journey,” Sheira added.

“The quality of service is evident throughout the system. You can see it at the stations, on the trains, and certainly on the buses and at the bus stops. We are committed to maintaining this high standard of quality and will continue to do so.”

Numerous factors have been taken into account to ensure the success and efficiency of the vast network.

“Our goal is to keep Riyadh at the forefront of global cities in terms of public transportation. This is our objective, and with determination, we are confident that we will achieve it, Inshallah,” he said.

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Inspiring story

The inspiring story of the Riyadh Metro began in 2009, led by a visionary king with determination and ambition for the future; the story’s hero is King Salman. 

The document was submitted by King Salman to develop the public transportation system in Riyadh:

My Lord, Custodian of the Two Holy Mosques, King Abdullah bin Abdulaziz — May Allah preserve you. 

I am honored to inform Your Royal Highness that the city of Riyadh, which is witnessing significant population growth, urban expansion, and substantial economic prosperity, has started to experience severe traffic congestion on its main streets due to the ongoing rise in traffic.

Accordingly, the High Commission for the Development of Riyadh has developed a comprehensive and long-term plan to enhance the city’s public transportation system.

First: Establishing the backbone of the public transportation system through manufacturing an electric train.

Second: Implementing a bus network that covers all areas of Riyadh, with its services integrated with the electric train system. The network covers 708 kilometers and is also integrated with the local network within residential neighborhoods. 

The High Commission has fully prepared the engineering designs, technical specifications, and tender documents for this phase, paving the way for its implementation. 

Therefore, I kindly request Your Highness’s approval of this matter. May Allah preserve you, guide your steps, and grant you success. Peace and blessings be upon you. 

Chairman of the High Commission for the Development of Riyadh

Salman bin Abdulaziz

20/10/2009


Foreign students explore Saudi town under Kingdom Gateway program

Foreign students explore Saudi town under Kingdom Gateway program
Updated 48 sec ago
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Foreign students explore Saudi town under Kingdom Gateway program

Foreign students explore Saudi town under Kingdom Gateway program

RIYADH: A foreign student delegation under the Kingdom Gateway program, organized by the King Faisal Center for Research and Islamic Studies, recently visited Al-Dakhlah town in the Sudair region, 170 km north of Riyadh.

The visit this weekend was part of an initiative designed to explore the rich history of Saudi Arabia.

Dr. Ibrahim Al-Muhanna, former advisor at the Ministry of Energy, Industry, and Mineral Resources, accompanied the delegation on the tour that included Al-Dakhlah’s significant historical landmarks.

The delegation began the tour with a visit to the old palace, a reflection of the region’s rich heritage and architectural legacy.

They then proceeded to the historic Al-Dakhlah Mosque, believed to have been built between 1446–1495 AD, making it one of the oldest mosques in the region.

During the tour, the students had the opportunity to explore its features, including the assarhah (the mosque’s outer courtyard), the side corridors, almujabab (a covered courtyard connecting rooms), and alkatateeb, rooms where students would memorize and review their lessons.

The students expressed their admiration for the intricate Islamic decorations and carvings that adorn the walls and ceiling of the mosque, showcasing the exceptional craftsmanship of artisans from that historical era.

Al-Muhanna delivered a lecture that focused on the pivotal role of oil in national development. He reviewed Saudi Arabia’s experience in leveraging its petroleum resources to drive comprehensive growth across multiple sectors.

He also addressed the Kingdom’s strategic initiatives to maintain stability in global energy markets.

“The discovery of oil and its escalating economic importance brought about profound transformations across all sectors of the Kingdom. However, these changes did not come at the expense of Saudi Arabia’s deep-rooted heritage and culture. On the contrary, oil has been instrumental in both preserving and advancing them,” Al-Muhanna said.

Al-Dakhlah Mosque was restored with the support of Crown Prince Mohammed bin Salman as part of the historic mosque restoration and rehabilitation project.


Hajj & Umrah Conference draws more than 150,000 visitors

Hajj & Umrah Conference draws more than 150,000 visitors
Updated 17 January 2025
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Hajj & Umrah Conference draws more than 150,000 visitors

Hajj & Umrah Conference draws more than 150,000 visitors
  • The annual forum showcased innovative technology that will assist pilgrims
  • The minister announced that the next edition of the conference will be held in November

JEDDAH: The fourth Hajj and Umrah Services Conference and Exhibition, titled “A Passage to Nusuk” ended on Thursday in Jeddah.
The event was organized by the Ministry of Hajj and Umrah in collaboration with the Pilgrim Experience Program— an integral component of Saudi Vision 2030.
Over its four days, the event attracted more than 150,000 visitors, according to the organizers, as well as participants from more than 100 countries.
Speaking at the closing ceremony, Minister of Hajj and Umrah Tawfiq Al-Rabiah
stressed that the conference represented “a qualitative leap in providing innovative solutions to serve the guests of Allah.”
He said that more than 320 agreements dedicated to serving pilgrims had been signed at the conference, reflecting Saudi Arabia’s commitment to developing all services related to Hajj.
“These agreements contribute to facilitating procedures and improving the overall experience of pilgrims,” Al-Rabiah said.
The minister also announced that the next edition of the conference will be held in November.
The organizers stated that more than 2,000 trainees attended 56 workshops covering Hajj-related specializations at the conference, which also showcased new innovations aimed at enriching pilgrims’ experience.
In a step to encourage such innovation, the conference included the Sustainable Solutions Challenge and the Humanizing the Holy Sites Hackathon, in which more than 1,000 participants competed to present innovative solutions to improve the experience of pilgrims.
Visitors of many different nationalities attended the exhibition, and those who spoke to Arab News expressed their admiration for the event.
Nawal Abdulwahab from Egypt said: “It is obvious Saudi Arabia is keeping pace with and harnessing various modern technologies for the comfort of visitors to the Holy House. This is what I have witnessed this year.”
Abu Bakr Muhammad, a Nigerian national, pointed out the Kingdom’s commitment to bringing the countries of the world together under one roof to ensure the best for pilgrims and worshippers.
“Things are really getting better every year and I hope these advanced services will be implemented on the ground,” he said.


Slow food movement has a new home in AlUla

Slow food movement has a new home in AlUla
Updated 17 January 2025
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Slow food movement has a new home in AlUla

Slow food movement has a new home in AlUla
  • Dadan Culinary Arts Centre serves as a hub for eco-gastronomy, blending heritage with a sustainable food system

RIYADH: The slow food movement has a new home in the city of AlUla thanks to the opening of the Dadan Culinary Art Centre, which celebrates sustainable agriculture, local food traditions and mindful dining.

The global movement aims to foster a deeper connection between consumers and their food sources, advocating for the use of seasonal and local ingredients, and supporting all members of the community — values that have guided AlUla’s evolution as a sustainable destination.

The Dadan Culinary Arts Centre serves as a global hub for eco-gastronomy, blending the heritage of AlUla’s verdant oasis with the contemporary values of a fair and sustainable food system.

Located near the historic site of Dadan, the center offers dining, interactive workshops and a chance to meet AlUla’s farmers, all amid stunning natural landscapes.

A highlight is Dadan Farmers Market, which highlights the city’s agricultural riches every weekend with an array of fresh, seasonal produce.

Local families, whose livelihoods are deeply tied to oasis agriculture, show off their goods and invite guests to enjoy AlUla’s authentic flavors. Visitors can savor dishes prepared using traditional methods or select fresh foods to enjoy in the picnic area, embracing the oasis-to-table philosophy that is the heart of the center’s mission. Every purchase directly supports local farmers.

The Diyar Restaurant within the center, named after the Arabic word for “home,” offers an unforgettable dining experience. Overlooking the majestic mountains, it is warm and inviting, serving dishes prepared with sustainably sourced, locally grown ingredients. Under the guidance of award-winning chef Sergio Rama, it redefines hospitality by transforming simple meals into a celebration of community and heritage.

Another way to learn about AlUla and its people is through the center’s workshops, which teach participants about sustainable practices and local traditions. 

Whether learning the fundamentals of farm-to-table cooking, mastering the arts of pickling and fermentation, or exploring the versatile uses of moringa in oils and soaps, guests gain hands-on insights into multiple crafts and food practices.

Through the Dadan Culinary Arts Centre, AlUla invites the world to rediscover the pleasure of wholesome, traditional dining against the backdrop of its timeless oasis.


KSrelief continues aid for Syrians in their country, refugees in Jordan

KSrelief continues aid for Syrians in their country, refugees in Jordan
Updated 17 January 2025
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KSrelief continues aid for Syrians in their country, refugees in Jordan

KSrelief continues aid for Syrians in their country, refugees in Jordan

RIYADH: The Kingdom’s aid agency KSrelief continues to provide support for Syrians in their country, and for those who had sought refuge in Jordan, the Saudi Press Agency reported recently.

In Idlib’s Sarmada city, 1,047 food parcels and 1,047 health kits were distributed under the second phase of KSrelief’s 2025 aid project for the Syrian people.

In As-Suwayda, KSrelief handed out 600 food and shelter kits to families.

And in Jindires of Aleppo province, shopping vouchers were given to 932 people to buy winter clothing from approved stores.

The assistance is a part of this year’s Kanaf winter clothing distribution project in Syria.

KSrelief also handed out shopping vouchers to Syrian refugee families and host communities in Maan, Irbid and Madaba under the third phase of the Kanaf project.

The beneficiaries – about of 2,200 individuals from 365 families – can purchase winter clothes from designated stores in the three Jordan governorates.


How AI is transforming the fashion retail experience in the Middle East

How AI is transforming the fashion retail experience in the Middle East
Updated 17 January 2025
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How AI is transforming the fashion retail experience in the Middle East

How AI is transforming the fashion retail experience in the Middle East
  • AI innovations in fashion promise smarter inventory management, sustainability, virtual try-ons, and enhanced sales
  • Billed as a virtual personal stylist, Amira by Taffi Inc. offers search assistance, outfit pairing, and conversational commerce

RIYADH: Once the preserve of the rich and famous, personal styling services are now accessible to everyone thanks to strides in generative artificial intelligence, helping shoppers find the look best suited to their body or special occasion.

With its latest creation, Amira, Riyadh-based AI-powered fashion marketplace Taffi is revolutionizing the shopping experience across the Middle East and North Africa, while showcasing how AI is redefining consumer engagement.

A personal stylist powered by generative AI and machine learning, Amira’s advanced algorithms, trained on a comprehensive dataset inspired by the Middle East’s latest fashion trends, delivers personalized and trend-driven styling recommendations.

Launched in September, Amira has been trained by a network of more than 180 expert fashion stylists from across the region. These professionals have contributed tens of thousands of recommendations, reflecting local tastes and cultural preferences.

Taffi co-founder and CEO Shahad Geoffrey described Amira as “the best friend who knows your style better than you do, eliminating all the guesswork in shopping.”

The AI stylist “engages users at every relevant touchpoint along their shopping journey to help them make better and faster decisions,” she added.

Amira’s search assistant allows users to find complete styles directly from the store’s search box, eliminating the need to sift through irrelevant items. The AI stylist’s discovery assistant recommends relevant new products, while the product stylist pairs items with complementary upsell suggestions.

Geoffrey said that Taffi’s AI stylist “is available through a floating chat widget for conversational commerce,” providing “real-time expert advice and tailored shoppable style recommendations based on individual profiles and preferences to help customers quickly find their best styles via their natural language.”

The AI technology customizes the shopping experience to each customer’s individual needs and preferences, turning it into an assisted commerce journey.

This innovation is revolutionizing how shoppers discover new products, find purpose-driven outfits and complete tasks more efficiently — saving time, offering trusted recommendations and providing access to great deals.

“AI delivers real-time, hyper-personalized suggestions based on style preferences, lifestyle, size, physical attributes, budgets and existing wardrobe,” Geoffrey said. “It also inspires shoppers by offering ideas for mixing and matching outfits and exploring new trends.

“By reducing choice overload and creating customized product bundles based on user queries, AI ensures a more enjoyable, efficient and seamless shopping journey.”

Opinion

This section contains relevant reference points, placed in (Opinion field)

Saudi Arabia’s fashion industry is expected to see cumulative annual growth of 48 percent from 2021 to 2025 as the Kingdom diversifies its economy, according to a 2024 report by the Small and Medium Enterprises General Authority.

The report also highlighted that the total value of the fashion sector in Saudi Arabia, including international brands, was $24.6 billion in 2022.

Taffi’s Amira was born from Geoffrey’s own frustration with the endless sea of fashion choices and the “static, impersonal shopping experiences.

“I always dreamed of having a virtual fashion assistant that truly understood my needs and preferences, finding personalized clothing effortlessly,” she said.

“Taffi was born to bring that vision to life, empowering shoppers with an AI fashion assistant that simplifies the shopping journey, making it seamless to discover and find outfits and tailor experiences to their unique preferences.”

Founded in 2021 by Geoffrey and Pradeep Bisht, the AI-powered fashion-focused shopping platform uses machine-learning, ChatGPT-4 and generative AI to provide users with styling recommendations based on their preferences, occasion and budget.

According to the company’s figures, users who engaged with Taffi had a 15 percent sales conversion rate — compared to just 0.67 percent for those who did not. This resulted in a 22-fold increase in sales conversions.

Additionally, Geoffrey highlighted that the average order value for purchases made through Taffi was 55 percent higher than those made without the platform

Taffi co-founder and CEO Shahad Geoffrey

This success underscores the challenges in today’s e-commerce landscape. Originally designed decades ago to sell books, e-commerce has become an outdated experience.

Fashion e-commerce, in particular, has struggled to evolve beyond a generic shopping journey filled with impersonal choices, causing 75 percent of shoppers to leave sites without making a purchase. In fact, just 1-2 percent of visitors ever convert into buyers.

Frustrated customers often receive no response from overwhelmed customer support teams and return items at alarming rates. This creates a cycle of dissatisfaction for consumers while putting businesses under strain.

Amira, however, has received positive feedback from brands that have integrated the widget into their platforms.

Geoffrey said customers have described Amira as an innovative and highly useful feature for e-commerce, noting that it has significantly uplifted their brand image and dramatically enhanced the customer experience.

(Illustration courtesy of taffi.com)

She predicts that AI will reshape the fashion industry by designing garments, streamlining manufacturing processes, enabling smarter inventory management and driving greater sustainability in fashion.

“AI will also transform the shopping experience — from discovery to checkout — empowering brands to cater to diverse markets, optimize supply chains, and elevate the retail experience with innovations like virtual try-ons and real-time fashion assistants,” she said.

Moreover, “AI enables brands to drive higher revenue, significantly reduce costs and enhance key business performance metrics, paving the way for a more prosperous, inclusive and efficient fashion industry.

“AI has immense potential to shape and revolutionize the fashion industry, spanning from retail to supply chain and manufacturing. What we see in AI today is just the beginning — a mere drop in the ocean.”