Landmark Arabia, a Saudi-based division of Landmark Group, announced a major retail milestone with the opening of two flagship stores at U Walk Riyadh. Together, the new Centrepoint and Max stores bring modern, design-led, and digitally enhanced shopping experiences to one of the capital’s most vibrant lifestyle destinations, underscoring the group’s long-standing commitment to the Kingdom, where it has been serving customers for over 30 years.
Retail innovation
Spanning over 32,000 square feet, the new Centrepoint flagship introduces the brand’s latest global retail format, designed to elevate the customer journey through immersive design, intuitive navigation, and integrated digital convenience. Key design enhancements include:
- A fully open floor plan with wider aisles, easier navigation, and clearly defined brand zones for Splash, Babyshop, Lifestyle and Shoemart.
- Curated trend-led collections displayed in a gallery-like format for faster discovery and improved product storytelling.
- Enhanced fitting lounges designed with improved lighting, mirror tech, and service-led assistance points.
- Multi-sensory visual merchandising featuring dynamic digital screens, elevated product showcases, and seasonal immersive displays.
- Technology-enabled checkout experiences, including expanded self-checkout, improved click-and-collect integration, and quicker digital payment options.
Integrated omnichannel features — including real-time stock visibility and digital product information touchpoints — ensure customers can shop on their terms, whether online or in-store.
Centrepoint now operates 92 stores across 32 Saudi cities, including 21 in Riyadh. Over the past three years, the brand has opened 14 new stores and renovated 25, each upgraded to its refreshed identity and contemporary look.
Max’s footprint expansion
Complementing Centrepoint’s opening, Max — the region’s leading value fashion brand — has also launched a brand-new store at U Walk, spanning 16,000+ square feet, offering a reimagined, premium-yet-accessible shopping experience. Reflecting Max’s modernized design identity, the store features a clean, open layout, trend-focused displays, and digital touchpoints that enhance accessibility and convenience for families. The store also uses RFID technology for seamless self-checkout and enables the “Click and Collect” service for online shoppers. Max now operates 128 stores in over 50 cities across the Kingdom.
The addition of Max further strengthens Landmark Arabia’s multi-brand presence in Riyadh, offering customers an expanded choice of fashion, essentials, and everyday value under one destination mall.
“Our new flagship store openings represent the future of retail in Saudi Arabia — modern, immersive, and powered by design and technology,” said TS Vedapuri, chief country officer for Landmark Arabia. “After over 30 years of connecting with families across the Kingdom, we are proud to launch stores that embody our next phase of growth. U Walk is a vibrant destination, and these openings reflect our continued investment and confidence in Saudi Arabia’s dynamic retail landscape.”
Commitment to people
At Landmark Arabia, it’s not all about business. People are at the heart of everything they do. Across Saudi Arabia, the company employs more than 9,700 team members, including 50 percent Saudi nationals, of whom 75 percent are women. The organization fosters a culture of growth, development, and long-term opportunity, evidenced in a large number of long-term employees. The group has been consistently recognized for its commitment to nationalization and capability building, winning multiple Brandon Hall Awards and ranking among the Top 5 in the Middle East for the CIPD ME Award for Best Nationalization Initiative.
Looking ahead
Over the next three years, Centrepoint will continue its expansion across the Kingdom with 17 new stores, eight major renovations, and two store relocations. Meanwhile, Max is set to open 24 new stores, and carry out 12 relocations and eight renovations during the same period — reinforcing Landmark Arabia’s commitment to accessibility, innovation, and offering customers exceptional value.
As part of the opening celebrations, customers who shop for SR300 ($80) at the new Centrepoint store, will get SR150 back. The offer is available between Nov. 19–22.
