Morocco draws record number of tourist visits in 2025

A man and a woman slide with a luge sled on thin snow at the Michlifen ski resort in the Atlas Mountains near the Moroccan city of Ifrane, where the lack of snow is hindering tourism, on January 11, 2025. (AFP)

• Authorities attributed the growth to its focus on strengthening air connections to other countries, improving services and diversifying its tourism offerings

RABAT: Morocco drew nearly 20 million tourist arrivals in 2025, making it a record year for the North African country, the Ministry of Tourism said on Monday.
The kingdom welcomed 19.8 million tourists, a 14 percent increase compared to the number of visitors recorded the year before, it said.
The ministry hailed the number as a “historic achievement.”
Tourism revenues exceeded $13 billion, a 19 percent increase on 2024.
Authorities attributed the growth to its focus on strengthening air connections to other countries, improving services and diversifying its tourism offerings.
The country, which is currently hosting the Africa Cup of Nations (AFCON) football tournament, aims to reach 26 million tourists by 2030.