LOS ANGELES: Veteran sports executive Loren Mack has joined BKB: Bare Knuckle Boxing, the world’s largest organization for the combat sport, as chief marketing officer and executive vice president of strategy, as it continues its global expansion.
Mack will oversee global brand strategy, audience and content growth, broadcast and streaming marketing, live-event-demand generation, and the marketing strategy supporting the organization’s sponsorship and partnership portfolio.
“I’ve been fortunate to be part of some incredible organizations throughout my career, but I truly believe this represents the biggest opportunity in combat sports today,” said Mack in a recent release.
“BKB has incredible momentum and has established itself as the largest and most-watched bare knuckle boxing organization in the world. I’m excited to help continue to elevate the brand, expand its global footprint, develop new business opportunities, and introduce BKB to millions of new fans around the world.”
Mack has more than two decades of executive leadership experience and helped build some of the world’s leading combat sports brands. Most recently he served as senior vice president of corporate communications for the Saudi Arabia-backed Professional Fighters League.
He played an integral role in the organization’s international expansion through strategic leadership across marketing, brand development, investor relations, commercial partnerships, media rights, and business strategy.
Prior to the PFL, Mack held executive leadership positions with ONE Championship. He began his career with the UFC during one of the company’s most transformative periods.
He has led multi-million-dollar initiatives spanning marketing, media, athlete development, sponsorship activation, business development, and international expansion across North America, Asia, Europe, the Middle East, Africa, and Latin America.
“BKB has achieved extraordinary growth over the past several years, and we’re assembling an executive team capable of taking the organization to the next level,” said David Tetreault, CEO of BKB.
“Loren brings a rare combination of strategic vision, marketing expertise, commercial leadership, and deep industry relationships developed over more than two decades in sports,” Tetreault added.
Founded in 2015 by entrepreneur Mike Vazquez and former professional fighter Dhafir “Dada 5000” Harris, BKB has transformed bare-knuckle boxing into a fully regulated, globally broadcast sports property.
