PARIS: The Esports Foundation and Lenovo have announced an expanded partnership, with the technology company becoming a global partner of the Esports World Cup 2026 and powering the world’s largest esports event with its high-performance Legion gaming devices.
The EWC 2026 brings the world’s largest esports event to Paris for the first time, after two events in Riyadh, welcoming more than 2,000 players, 200 esports teams and fans from more than 100 countries between July 6 and Aug. 23.
“We are looking forward to welcoming Lenovo as a global founding partner for the Esports World Cup 2026 as we are bringing thousands of players and millions of fans to Paris this summer,” said Mohammed Al-Nimer, chief commercial officer of the Esports Foundation.
“Behind every great esports moment is world-class technology,” he said. “Across seven weeks of competition, thousands of matches and countless player setups, Lenovo’s cutting-edge innovation will help power the experience for players, fans and broadcasts alike. We are proud to partner with a global technology leader that shares our ambition to deliver esports at its very best.”
Volker During, VP and GM, gaming business, intelligent devices group, Lenovo, said: “As one of the largest gaming brands in the world, we are immensely proud to have Lenovo Legion devices powering the world’s largest esports event. Lenovo’s partnership with EWC reflects a shared commitment to enable top esports athletes to use Legion’s premier gaming devices to compete at the highest levels on the largest esports stage.”
Legion hardware will power key aspects of EWC 2026, enabling peak performance across one of the world’s biggest esports events. EWC 2026 players will compete using Legion Tower 7i and Tower 5i desktop PCs. This year, athletes will also be competing on Legion monitors as they fight for the top podium spots.
Legion branding will appear across EWC 2026 broadcasts and onsite experiences, including the Legion Gauntlet stage and dedicated festival zones featuring Legion laptops, tablets and peripherals available for fans during the event. Fans will have a chance to win Legion hardware through on-site challenges, while exclusive content featured across Legion channels during EWC 2026 will offer a closer look at the players, setups and hardware used across the competition.
As a founding partner for EWC 2026, Lenovo will also feature as a major part of this year’s global campaign, appearing across creative, broadcast and fan-facing content in the lead-up to, and throughout, the event.
The partnership follows Lenovo’s debut at EWC 2025 in Riyadh, where more than 2,000 Legion devices were used across tournament operations, broadcast studios, creator zones and festival activations. Legion branding appeared across all 24 game titles and seven weeks of international broadcasts, reaching 750 million people across multiple regions and languages worldwide.
