Emirates expands Arabic inflight entertainment

Emirates, one of the world’s fastest growing airlines, has announced an extended range of Arabic programming on its award-winning ice Digital Widescreen inflight entertainment system from July onward.
The added content represents an increase of 50 percent more movie content and a near doubling of TV content compared to the same period in 2012. This equates to over 200 hours of movies and TV being available by August 2013 to keep Emirates customers fully entertained over the busy Eid Al-Fitr travel period.
The programming is continually refreshed so that frequent travelers can expect to see around a third of the content updated every month. Content highlights include the popular satirical series Boqaat Dhaw and Ramadan Mat Jo, and two complete 30-part TV series — Znoud El Sit Season 2 and Ahla Al Ayam — will feature in August, a world airline entertainment exclusive to Emirates.
The variety of entertainment is impressive, with Emirates’ ice Digital Widescreen system offering passengers over 30 Arabic new release and classic Movies, 150 hours of TV and more than 50 Arabic music and podcast options, including channels dedicated to Classical Arabic, Arab Beat, Rai, Khaleejeyah, Popular Arabic and podcasts.
Patrick Brannelly, VP, product, publishing, digital and events, Emirates, said: "This new season of Arabic entertainment shows our commitment to delivering a fantastic choice of new and well-loved content to our Arabic speaking passengers."
Emirates’ reputation for innovation in the field of inflight entertainment continues in July when it launches a new selection of Bollywood hits dubbed into Arabic. The selection includes Bachna Ae Haseeno, Dhoom, Dostana and Rab Ne Bana Di Jodi starring Ranbir Kapoor and Shah Rukh Khan.

This new addition follows on from the 2012 introduction of TV box sets, allowing passengers to watch an entire series on their flight.