Innovative SADAFCO campaign targets women consumers

The Saudia Dairy and Foodstuff Company (SADAFCO) has introduced an “innovative” campaign that promises to enhance a Saudi woman’s daily cooking experience with easy to implement creative concepts, expert tips and professional guidance.
Titled “My Saudia Kitchen,” the program is aimed at helping Saudi women manage their daily work effectively while also learning creative skills for a holistic culinary experience. Under the campaign, a highly informative My Saudia Kitchen magazine has been specially introduced with a three-step plan, cook and impress guide for the different stages of creating a delightful meal.
“For 35 years, Saudia has been a household name in the country for its wide range of great tasting nutritious dairy and foodstuff products and hence we understand the Saudi woman's desire to cater to her family's needs like no one else. The ‘My Saudia Kitchen’ program is our endeavor to enrich a woman’s cooking experience in a never before experienced manner that not only makes the cooking experience a sheer delight, but also allows her to incorporate creative skills into everyday cooking for everyone to enjoy and appreciate,” said Najlaa Abbas, category manager, SADAFCO.
The Plan, Cook and Impress sections of the My Saudia Kitchen magazine offer comprehensive information on all key aspects of cooking.
Besides introducing these cooking concepts in the magazine, the Saudia team will also bring to life the plan, cook and impress stages of cooking by giving live demonstrations of these cooking aspects at interactive Saudia booths that will be set up across prominent shopping destinations in Jeddah, Riyadh and Dammam. The first phase of these live sessions will take place at Andalus Mall and Aziz Mall from May 16.