DASAR strengthens presence in Jeddah

Arabian Dasar Contracting (DASAR) and Italian ColombiniCASA opened a new showroom in Jeddah over the weekend. This is part of DASAR’s efforts to increase its presence locally and move forward. This also follows its determination to offer “innovative experience of home interiors that is unique and at par with international standard.”
The new showroom, which was opened amid pomp and pageantry, witnessed a gathering of dignitaries across corporate divides, Saudi businessmen, and local media.
DASAR has many achievements all over the Kingdom over the last 15 years along with the Italian ColombiniCASA. The showroom aims to ensure direct commercial support in the Saudi market and provide more efficient services, customer support, and advice to architects and designers in the country.
Magida M. Al-Toukhi, CEO at Arabian Dasar Contracting, stated that the new showroom on King Road is a testament to the continued opportunities that lie ahead in Jeddah. “We are looking toward attracting more business as we get closer to our journey of developing the DASAR showroom into a completely new shopping experience for our customers,” she said.
She noted that the new showroom is set to change the way Saudi consumers live, work, and entertain in their home environment.
“Our philosophy is to listen to clients, understand their unique requirements and develop the right solution. Our talented team effectively manages every stage of a project from concept to completion. We transform your idea into reality creating masterpieces to reflect the image and prestige you want to portray” she said.
Commenting upon the inauguration, she said: “The taste of Saudis is a broad field of interior design and furnishings. This really reflects a sense of pride and high status, and the coordination of the Saudi house gives you the luxury and beauty and luster, as the heritage of colors used to reflect the joy and optimism.”
DASAR provides turnkey interior solutions for different spaces by virtue of complementing three services - concept design, supply of furniture and finishing material, and execution covering residential, corporate, and commercial projects, including but not limited to villas, hotels, offices, restaurants, and showrooms.