Rico biscuits reach Saudi markets with new look

On Friday (May 23), thousands of Jeddah Corniche visitors moved their attention to the sky to follow the flight of a glider carrying the largest logo flag.
The soaring glider carried a 30X10m Rico Biscuits flag, which marked the re-launch of the International Biscuits Company (IBC) as part of a festival organized by the company for launching its newly packaged Rico biscuits.
Ali Jabir, spokesperson of the Rico brand, said: "After more than 15 years of experience, dedication, top quality and genuine taste, during which the cream and chocolate stuffed Rico biscuits achieved a privileged position among the Arab families, the re-launch of Rico has taken place. After 13 years of disappearance from the market, Rico is now back with a new look, arriving in the market once again to regain its popularity.”
Its lovers include the Rico Arab Children Club members who during 1996-2002 used to liaise with Rico through messages, cards, games and many other activities. Today, Rico is back with a new look, building on its heritage in Saudi Arabia, Yemen, Lebanon and the rest of the Arab markets, especially among a group of consumers of ages ranging between 25 and 30 years who used to consume Rico biscuits for more than 15 years.
Jabir added: "The launch of Rico biscuits with a new look in the Saudi market represents a qualitative leap in the world of biscuits and confectionaries and at the same time ensures that the IBC is always loyal to customers and committed to satisfying their tastes.