Jotun unveils new innovations in exterior paint technology

Jotun, claimed to be the No.1 paint manufacturer in Saudi Arabia, has further strengthened its portfolio with the introduction of two innovations to its Jotashield range of long lasting, high protection exterior paints – premium quality exterior paint Jotashield ColourLast, and ultra-premium quality exterior paint Jotashield ColourXtreme. Developed specifically for the region, the advanced performance exterior paints lasts for up to 12 years.
The two new products were launched in the Kingdom as part of the road show. The events were attended by over 1,000 guests. They included the major construction, contracting and consulting company representatives along with Jotun distributors who were all invited to the launch event of Jotashield Colourlast and Colourxtreme.
Both products come in a range of six collections featuring colors that are designed to make houses stand out with individuality, while providing an advanced level of superior protection against the effects of the Kingdom’s challenging climate conditions.
Muzakkir Bukhari, product manager, exterior category Jotun Saudia, said: “At Jotun we acknowledge the importance of innovation as an important tool to provide our customers with the latest technology and trends in paints for iconic buildings and beautiful homes.”
He added: “Jotashield ColourLast and Jotashield ColourXtreme were the results of a long journey of research and development carried by our regional R&D lab located in Dubai in collaboration with our global R&D lab in Norway and some of the globally recognized testing institutions that certified the new products.”
Jotashield ColourLast and Jotashield ColourXtreme set a new benchmark for long lasting protection and also offer a new level of creativity.
“With the launch of Jotashield ColourLast and Jotashield ColourXtreme, we are introducing the next generation in exterior paint to ensure beautiful homes are colourfully protected,” said Faisal Karim, marketing manager, Jotun Saudia.
The new innovation consists of six new exterior collections.