Firms showcase new products at Dammam event

International and local companies are showcasing the latest innovations, products, solutions and services at Sheraton Hotel Dammam, at the first mega industrial event — The Automation University Classic.
Organized by a company dedicated to industrial automation, Rockwell Automation, the event sees great potential to support the Kingdom's developing industrial landscape. Prosoft Technology, Molex, Stratus Technologies, Cisco, Endress+Hauser, Ewon, Fluke, Oldi, Panduit, Spectrul Control, Avanceon and ATCO LLC are among the exhibitors at the show.
The two-day event will present the technologies of integrated information and automation solutions and will also tackle the country's views and trends concerning the sector.
Yahya Darwish, sales director of Rockwell Automation, said: “Saudi Arabia is one of the world’s fastest growing countries. Dozens of factories, and industrial facilities including desalination plants, a seaport, refineries and manufacturing companies make up the Kingdom’s nonoil industry. KSA is keen in diversifying its economy. Seeing the robust growth of the country and its potential, the Automation University Classic will be a great platform for private companies and government to discuss topical industry issues and at same time exchange fresh and stimulating ideas that will be valuable to the development.”
On the first day of the event, key industry experts were conducting a full day seminar about Connected Enterprise.
Sujeet Chand, senior vice president at Rockwell Automation, said that disruptive technologies can enable collaboration across all levels in manufacturing organizations, by connecting the entire enterprise; manufacturers can fully harness the information they need to optimize their operations.