SDW kicks off with preview for design community

The second edition of Saudi Design Week (SDW) was launched recently with an exclusive preview that welcomed this region’s design community and international press.
Under the arabesque domes of Al Faisaliah Resort and Spa in Durrat Al Riyadh, all factions of the creative industry met, from emerging talent to established patrons; the preview acted as a platform for the novice and connoisseur to interact and engaged in cultural exchange with regional designers.
SDW is founded by Munira Al-Ajlani, Noura Bouzo, and Basma Bouzo, who are joined by an advisory board comprising Prince Faisal bin Saud bin Abdulmohsen Al-Saud, Princess Reema bint Bandar Al-Saud, Prince Abdullah bin Faisal bin Turki Al-Saud, and Mohammed Habbas Al-Mutairi. It is created and organized by Oasis Magazine in partnership with the King Faisal Foundation.
SDW, which kicked off on May 6, continues till the May 12, at Al Faisaliah Resort, the King Faisal Foundation, Alaan Artspace, Lam Art Gallery, Naila Art Gallery, Tashkeil Studio, and the Loft, unites local, regional and international participants in Riyadh and Jeddah.
Workshops, design and art events will take place in conjunction with SDW throughout the week at partner galleries and design firms, including Art Riyadh at Naila Art Gallery, AlaanMini at Alaan Artspace, and Saudi Art Exhibition Chaos and Order (Talal Al Zeid and Hussein Al Mohasen) at Lam Art Gallery.
This year’s SDW was made possible by diamond sponsor, Juffali Automotive Co. (JACO) the Authorized Dealer & Distributor of Mercedes-Benz in Saudi Arabia.
“We believe that automotive design is artistic creation, and that’s a statement that all Mercedes-Benz Design Centers live by, and currently there are 6 design centers spread around the world, and their main task is to identify future trends. Being part of the SDW was something we really wanted to do,” stated GM Safi Kobeissi.