Arab Banking Corporation rebrands to Bank ABC

Arab Banking Corporation (ABC) Monday announced it has revamped its corporate identity and changed its brand name to Bank ABC. The bank’s new identity launch coincides with the commemoration of its 35th anniversary.
The change to a single, unifying global brand name and corporate identity takes effect Monday across the bank’s global network spanning 18 countries in the MENA, Europe, the Americas and Asia, with the exception of its subsidiary in Brazil, which will keep its own identity as Banco ABC Brasil.
The legal names of the Arab Banking Corporation and its subsidiaries will not change.
Saddek Omar El Kaber, chairman of Bank ABC, said: “The rebrand marks a new era in the history of the bank, which celebrates its 35th anniversary this year. The development of a consistent, singular universal brand was part of a profound and rigorous process to redefine our branding strategy. Our existing brand served us well for the past 35 years. Our markets and stakeholders have evolved and we must adapt our corporate identity while building on our illustrious heritage.”
The rebranding will also support Bank ABC as it continues to develop as a truly global, client-centric organization that bridges the world’s markets to the Middle East. “Our brand development initiative is part of our strategic commitment to fulfill our new vision to be MENA’s leading international bank,” El Kaber added.
“This rebrand reaffirmed our core values — client centric, collaborative and consistent — that sit at the heart of our offering. We are committed to developing long-term relationships with our customers through a deeper understanding of their needs by working together as one team across our international network,” said Kawan Group, CEO, Bank ABC.
Established in 1980, Bank ABC has an international network of branch offices in 18 countries across the world.