FRANKURT: German sports giant Adidas on Thursday agreed a sponsorship deal with NBA superstar James Harden which was reported to be worth $200 million in a major blow to heavyweight rivals Nike.
The contract for the 25-year-old Houston Rockets star takes effect from October 1 and is understood to span 13 years.
Adidas said it would not divulge the value of the long-term deal although American sports network ESPN claimed it was worth $200m (180 million euros).
“From the start of this partnership, Harden is going to play a role in the worldwide promotion of Adidas which will coincide with the start of the new NBA season,” said a spokesman.
“He will also have a key role in creating and developing a line of sports shoes and clothing.”
Last year, Adidas announced a 10-year link-up with English Premier League giants Manchester United worth a minimum £750 million (940 million euros).
The group is also attempting to re-establish its foothold in North America in the face of competitors, Nike and Under Armor.
Timberwolves agree on deal with Tayshaun Prince
The Minnesota Timberwolves are bringing in another veteran to tutor their young pups.
A person with knowledge of the deal tells The Associated Press that Tayshaun Prince has agreed to terms with the Wolves on a one-year deal for the veteran’s minimum. The person requested anonymity because the contract has not been signed.
The 35-year-old Prince is entering his 14th season. He played for Wolves coach and President Flip Saunders in Detroit.
Saunders has wanted to add veterans to a young roster that includes Andrew Wiggins, Karl-Anthony Towns and Zach LaVine. He has also brought in Kevin Garnett to work with the young big men and Andre Miller to help the guards.
Prince averaged 7.5 points in 58 games last season for the Pistons, Grizzlies and Celtics.
Adidas signs James Harden to $200 million deal
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