Alshaya Home Furniture key exhibitor at Decofair

JEDDAH: Alshaya Home Furniture — with its luxury English bedroom brand And So To Bed of London and Spanish furniture brand Becara Madrid — showcased its elegant and special masterpiece products in the annual Decofair 2015 Design Exhibition in Jeddah.
Many famous home furnishing and design companies in GCC and exhibitors from Europe and the Far East are taking part in the show, which ends on Friday Nov. 13.
Alshaya Home is being represented by the And So To Bed of London brand, headed by Erwin Carpena, brand sales manager for Saudi Arabia — who also manages the Becara Madrid Furniture brand.
The English bedroom brand is famous for its high quality and elegant design.
“Each product stands out with its detailed workmanship,” said Carpena.
“This is the first time we are exhibiting our luxury products at the Decofair exhibition and the reception for our products was really amazing,” he added.
“Customers can find a wide range of our beds and furniture at our main showroom in Al-Haddab Center, Tahlia Street,” said Mohaimen Didato, showroom manager for And So To Bed, Jeddah.
“We also sell mattresses from Vispring UK and we have one of the finest bed linen range that suits the Saudi market taste,” Didato added.
Alshaya Home — And So To Bed of London currently operates in Jeddah, Alkhobar and Riyadh.
And So To Bed of London and Becara Madrid brands are some of the franchises owned by Alshaya Group of Companies.
Alshaya Home has also lined up kitchen, sanitary and ceramic brands from Germany and Italy.