Qatar Airways strengthens relationship with CNN International

Qatar Airways is extending its commercial relationship with CNN International by embarking on an exclusive international sponsorship campaign of the network’s new monthly travel series, In 24 Hours.
The campaign, just launched, builds on the long-standing relationship between the two companies, which dates back to Qatar Airways spot advertising first running on CNN International in 2003, and subsequent sponsorships such as CNN Weather and an aviation theme week.
The new integrated multi-media Qatar Airways campaign spans spot advertising, digital and program sponsorship. The focal point of the campaign is the TV and digital sponsorship of In 24 Hours, a show that descends on a vibrant city to experience a perfect day's down time.
From morning until after hours, host James Williams will every month bring viewers “unique and exclusive” experiences from one of the world’s greatest cities. CNN’s audience will get a personal tour of each location. The show also has a large digital and social media footprint.
Each episode of In 24 Hours spans an experience in the morning, afternoon and evening as well as a celebrity’s take on the city. New York, the show's first destination, premiered on CNN International on Dec. 9.