Al Ahli Bank becomes partner of PR Arabia auto awards

PR Arabia, described as a full service PR and marketing firm with specialized focus on customized strategic campaigns in automotive and other related businesses, launched the 4th annual survey on auto awards with the support of of Saudi Chamber of Commerce (CSC) and its national automotive committee on Nov. 10.
With PR Arabia as its sponsor and partner, this year’s Al Ahli Bank Auto Leasing Program survey is expected to be more exciting and extensive based on the success of the preceding events.
Walid Karanouh, MD of PR Arabia, said the Best After-Sales Service award will be included in this year’s survey based on market demand.
The existing award categories include Best Program for Sports Car, Best Media Reporter on Auto Journalism, Best Car Dealer, Best Traffic Safety Program, and Best Car (normal and luxury) in three classifications - sedan (family), sports, and 4-WD.
“After three years of successive campaign and high demand in the car market, we expect more than 500,000 people to cast their votes and pick their choices in respective categories through our website,” Karanouh added.
Muataz Bazrbay, marketing manager, auto lease program at Al Ahli Bank, said: “We are proud to partner with PR Arabia in this year’s annual survey because of the dynamism and strong sense of commitment involved in the process to bring about customers’ participation in the automobile industry and its ancillary services, thereby boosting the automotive market.”
Latest data from the national automotive committee showed that some 600,000 units of new cars were sold in the Kingdom in the third quarter of this year. The expected 6-9 percent growth year-on-year will make Saudi car market the most robust and promising in the MENA region.
The final results of the survey will be revealed by end of April at the awards presentation.