Nesto’s 42nd outlet opens at Industrial City, Riyadh

Nesto Hypermarket, the fastest growing retail chain in the region, has inaugurated its 42nd outlet in Industrial city, Riyadh.
Ibrahim All Jaraullaha (representative of Star Holding Companies) opened the outlet in the presence of Noufal KP, Nesto director, Nasar KI, director of business development, Nesto, Mohammed Al-Harbi, Nesto human resources manager, Raghuraj B, Nesto regional operations manager, and other leading dignitaries.
The new Hyper Nesto is located in second Industrial City, Riyadh.
Nesto is well known for the best quality products for lowest price in the city.
They have added more value for customers’ spending by offering various promotions and discounts throughout its life in the Kingdom since inception.
“We are glad to serve the new location with the best quality and service, we have very wide category of products and services to offer and the price will be competitive,” said Director Noufal.
The new Nesto would focus in serving quality products at affordable prices to ensure that a broad cross section of the community around would be able to benefit from its stores.
Focusing on quality, the group endeavors to ensure that there is parity in pricing structures between their other retail outlets.
At Nesto, fresh vegetables and fruits would be made available at comfortable rates for one and all. In spite of competition, Nesto has always been able to maintain their prices and profile among its target audience comprising Arabs, Indians, Pakistanis and a host of other nationalities. For us, it is the “customer first” policy which has always ensured a very high level customer loyalty and retention.
The group is planning to open hypermarkets in all the major cities in Saudi with a clear focus on quality and affordability to the masses.
The rapidly growing Nesto retail chain is owned and operated by Western International Group which has a wide range of brands that cater to a cross section of the market.
From GEEPAS (Consumer Electronics), YOUNGLIFE (Garments and Innerwear), ROYALFORD (Cookware & tableware), CLARKFORD (Watches) PARAJOHN (Luggages and Travel Accessories), PARRYLIFE (Blankets & Hosieries), BABYPLUS (baby products) to JUDGER, NONSTOP (Footwear) the group has steadily grown since its inception 30 years ago.
Market leader in several segments, the group has an annual turnover of $2.2 billion and has served over 120 million customers.
The group has a steady footprint in 82 countries and employs over 12,000 employees with own offices in UAE, Bahrain, Saudi Arabia, Kuwait, Oman, Hong Kong, China, India, Thailand.