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Athar Saudi Festival of Creativity

Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report findsSpecialvideo

Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

  • Researchers find 31% of fans watch anime content daily, 21% spend more than $530 a year on merchandise, 70% like brands that connect with the art form
  • ‘Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable,’ report says
By Nada Alturki · 23 October 2025
New initiative aims to support women in Saudi creative sectorSpecial

New initiative aims to support women in Saudi creative sector

By Hajar Al-Qusayer · 13 May 2025
Sports marketeers take deep dive into Saudi culturevideo

Sports marketeers take deep dive into Saudi culture

By Sulafa Alkhunaizi · 6 November 2024
Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh

By Tamara Aboalsaud · 4 November 2024
Athar festival unlocks door on Saudi Arabia’s creative potentialvideo

Athar festival unlocks door on Saudi Arabia’s creative potential

By Nada Alturki · 15 November 2023