Automotive industry

Saudi EV maker Ceer prepares to unveil first electric sedan, SUV
  • Ceer, Saudi Arabia's first automotive company, will unveil its first electric sedan and SUV on Sept. 21.
  • Founded in 2022 as a joint venture between the Public Investment Fund and Foxconn, Ceer aims to develop and manufacture vehicles tailored to the region's needs.
  • Ceer's workforce has expanded dramatically from 20 to 2,300 employees, integrating local talent with global automotive expertise.
  • Ceer is projected to contribute approximately SR30 billion ($8 billion) to GDP and create around 30,000 jobs.