Diet Coke parties are thrown as Middle East war disrupts supplies
- Coca-Cola and Pepsi count India as a major growth market, and with the exception of Diet Coke, most of their drinks are sold in plastic and glass bottles, as well as cans
- For the young people, it’s about scarcity being a premise of the entire event. That’s where the fun is — the less there is of something is when they want more of it