Clinique La Prairie to expand to Riyadh, Jeddah after Amaala: CEO tells Al-Eqtisadiah
- Clinique La Prairie, a Swiss healthcare group, plans to expand into Saudi Arabia by opening longevity and wellness centers in Riyadh and Jeddah after launching its resort in Amaala next year.
- The Clinique La Prairie Amaala resort will feature 74 rooms, 13 branded residential units, advanced medical services, and wellness programs.
- Saudi Arabia's wellness economy is projected to reach approximately $42 billion in 2024, growing at an annual rate of 12.2% from 2019 to 2024, the fastest growth among the 25 largest wellness markets globally.
- The group aims to integrate medical care, nutrition, movement, and wellness in its business model at Amaala, distinguishing it from traditional clinics or hotels.
- Clinique La Prairie is positioning itself for the long term in Saudi Arabia, anticipating significant returns as the healthcare ecosystem develops.
- The wellness tourism initiative is expected to attract high-spending tourists seeking specialized longevity programs in a luxury setting near the Red Sea.
