augmented reality

Snapchat report explores attitudes to augmented reality among brands and consumers

Snapchat report explores attitudes to augmented reality among brands and consumers

  • The study by the multimedia instant messaging service found that by 2025 nearly all Gen Zs and millennials in Saudi Arabia are expected to to have adopted AR
  • 94 percent of brands think AR is primarily for fun but only 53 percent of customers think this; 67 percent of consumers identified shopping as their main reason for using AR
By Arab News ·