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Brand activism: why companies should think twice before practicing it

Brand activism: why companies should think twice before practicing it

  • From missing cultural nuances in the Arab world to targeting women, here’s how products can lose popularity
  • Audi, Pfizer, General Mills, and Volkswagen are among some of the biggest brands to pause ads over concerns about brand safety and content moderation
By Zaira Lakhpatwala ·
Startup of the Week: Capturing a rising demand for conscious living through sustainable beauty:

Startup of the Week: Capturing a rising demand for conscious living through sustainable beauty:

By Sara Hamdan ·
Aramco again ranked as most valuable brand in Mideast

Aramco again ranked as most valuable brand in Mideast

By Arab News ·
Are brands unwittingly financing fake news?

Are brands unwittingly financing fake news?

By Zaira Lakhpatwala ·
Customer experience (CX) platform Emplifi has released its “State of Social Media and CX” report highlighting key social media metrics. (Supplied)

Instagram or Facebook — which is more rewarding for brands?

By Arab News ·
One of the first moves the new agency from WPP made was to appoint a global chief creative officer — a role filled by Manuel Bordé — who spoke to Arab News. (Supplied)

VMLY&R Commerce’s global chief creative talks creativity, change & commerce

By Zaira Lakhpatwala ·
Kantar and WPP reveal 30 Most Valuable Brands in Saudi Arabia and UAE

Kantar and WPP reveal 30 Most Valuable Brands in Saudi Arabia and UAE

By Zaira Lakhpatwala ·
The most visible brands of 2020 are…

The most visible brands of 2020 are…

By Zaira Lakhpatwala ·
Arab Luxury World 2019: Industry leaders tackle high-end retail’s regional sticking points

Arab Luxury World 2019: Industry leaders tackle high-end retail’s regional sticking points

By Arab News ·
Amazon dethrones Google as top global brand: survey

Amazon dethrones Google as top global brand: survey

By AFP ·
Liverpool’s Mo Salah wins hearts and brands

Liverpool’s Mo Salah wins hearts and brands

By Sean Cronin and Rebecca Spong ·
Fortune smiles on Hong Kong brands as retail sales recover

Fortune smiles on Hong Kong brands as retail sales recover

By Reuters ·
Almarai and Al Baik among Saudi Arabia’s best brands

Almarai and Al Baik among Saudi Arabia’s best brands

By Arab News ·

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