content creators

Facebook has yet to outline detailed plans for the $1 billion, but a large chunk will reportedly be distributed via Instagram, which still enjoys a “cool” factor. (File/AFP)

Can Facebook’s $1 bn gamble help it regain lost cool?

  • Facebook announced last week that it will pay $1 billion to content creators of popular posts, including fashionistas to comedians and video gamers
  • This attempt, however, is being seen partly as an attempt to regain cultural relevance and stem the youth exodus
By AFP ·