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Extreme E partnership with TikTok draws in 18.5 million viewers for inaugural Desert E-Prix at AlUla

Extreme E partnership with TikTok draws in 18.5 million viewers for inaugural Desert E-Prix at AlUla

  • New electric SUV series acquired 60,000 new fans thanks to activation by digital media giant Little Dot Studios
By Arab News ·
Roseberg X Racing, Andretti United and X44 celebrate their 1-2-3 podium finish in the first ever Desert X Prix. (Supplied/Extreme E)

Rosberg X Racing make history as first ever Extreme E winner after dramatic Desert X Prix in AlUla

By Ali Khaled ·
X44, the team founded by Lewis Hamilton, came out on top in Extreme E's first ever qualifying day. (Supplied/Extreme E) video

Lewis Hamilton’s X44 team claim top qualifying spot on day one of Extreme E’s Desert X Prix in AlUla

By Ali Khaled ·
Nine teams and 18 drivers will take part in the Desert X Prix across the AlUla desert on Saturday and Sunday. (Supplied/Extreme E) video

Drivers all set for Extreme E launch after day on AlUla’s desert tracks

By Arab News ·
Sweden star gears up for Extreme E debut race

Sweden star gears up for Extreme E debut race

By Arab News ·
Prince Khaled bin Sultan Al-Abdullah Al-Faisal, chairman of the Saudi Automobile and Motorcycle Federation (SAMF). (Supplied)

Prince Khaled says Extreme E launch is ‘latest exciting moment in our motorsport history’

By Arab News ·
Extreme E announces new Red Sea conservation initiative

Extreme E announces new Red Sea conservation initiative

By Arab News ·
A new partnership is looking to raise awareness of Extreme E's brand of sustainable racing across TikTok's community. (Supplied/Extreme E)

TikTok joins forces with Extreme E to raise awareness of climate change

By Arab News ·
Extreme E bringing off-road race experience to TikTok

Extreme E bringing off-road race experience to TikTok

By Arab News ·
Meet the teams and drivers taking part in the Extreme E series

Meet the teams and drivers taking part in the Extreme E series

By Arab News ·
Catie Munnings embracing Extreme E’s electric racing as she plots path to glory in AlUla desert

Catie Munnings embracing Extreme E’s electric racing as she plots path to glory in AlUla desert

By Ali Khaled ·
Extreme E Odyssey SUV, which will feature in the inaugural race of the Extreme E racing series in Saudi Arabia next month, has been praised by Andrew “Freddie” Flintoff, host of the BBC motoring show Top Gear. (Screenshot/BBC)

Extreme E’s Odyssey SUV put through its paces on BBC’s Top Gear

By DANIEL FOUNTAIN ·
The first ever Extreme E event will take place in AlUla, Saudi Arabia on April 3-4. (Supplied/Extreme E)

All you need to know about Extreme E series

By Arab News ·

Latest updates

Saudi minister meets UK special envoy for Gulf region
Saudi Minister of State for Foreign Affairs Adel Al-Jubeir receives the special envoy of the British prime minister for the Arabian Gulf region, Edward Lister. (SPA)
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Nearly 100 people injured after train derails in Egypt
Middle East Fashion Week announces dates for inaugural edition
The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek
Dubai completes first phase of e-commerce free zone
Dubai completes first phase of e-commerce free zone
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Trials of HIV vaccines set to begin 

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