LVMH

French luxury brand LVMH named as premium sponsor of 2024 Paris Olympics

French luxury brand LVMH named as premium sponsor of 2024 Paris Olympics

  • Antoine Arnault: We didn’t want to just be a financial partner, we wanted to have a role to play in the holding of these Olympic Games
  • With Wednesday marking one year to go until the opening ceremony of the Paris Olympics, the late completion of the deal with the world’s biggest luxury group created great interest in France
By AFP ·