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matcha

Wejdan Ghoos’ brand WeGo, a home-based specialty beverage venture, has turned a humble matcha drink into social media sensation.

Matcha meets Saudi hospitality experience 

  • Saudi female entrepreneur elevates every matcha order into a curated experience 
By Sadiya A. Nadeem ·
Special ‘Matcha is in trend’: In Islamabad’s cafes, a bright green beverage brews a storm video

‘Matcha is in trend’: In Islamabad’s cafes, a bright green beverage brews a storm

By Kashaf Rehman ·
Where We Are Going Today: The Matcha Cup in Alkhobar

Where We Are Going Today: The Matcha Cup in Alkhobar

By Waad Hussain ·
Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector

Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector

By Nadin Hassan ·
Can the matcha green tea wave topple the Middle East’s coffee culture?

Can the matcha green tea wave topple the Middle East’s coffee culture?

By Miguel Hadchity ·
What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

By Waad Hussain ·

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