Saudi Tourism Authority (STA)

Saudi Tourism Authority turned the World Cup hydration break into a real-time marketing platform

Saudi Tourism Authority turned the World Cup hydration break into a real-time marketing platform

  • The Real Hydration Break used one of the tournament’s most recognizable match-day moments to connect football fans with travel experiences across Saudi
By Arab News ·

A story of young Saudi hospitality photos

A story of young Saudi hospitality

By Afshan Aziz ·