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Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

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Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

Researchers find 31% of fans watch anime content daily, 21% spend more than $530 a year on merchandise, 70% like brands that connect with the art form
‘Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable,’ report says

By Nada Alturki · 23 October 2025

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