From established labels to contemporary designers, here are six regional brands to consider if you are shopping for abayas this Ramadan.
By Meriam Abdulaziz
The Saudi label makes abayas with clean lines, minimal embellishment and soft tailoring, focusing on versatile designs suitable for both daywear and evening gatherings.
Moja Majka
This kaftan and abaya brand by half-Turkish, half-Saudi fashion designer Sarah Basaad and her mother, Sureyya Barli Basaad, offers elegantly crafted, luxurious and boho-chic designs.
Dima Ayad
Dima Ayad’s designs introduce contemporary elements through structured shapes, bold color palettes and distinctive sleeves.
By Nouma
By Nouma is a Kuwaiti brand offering a range of modest wear including floor-length abayas and knee-length kimonos, with designs that emphasize adaptability and modern silhouettes.
Mad Since 1982
Founded in Saudi Arabia, Mad Since 1982 focuses on abayas featuring embroidery-led detailing and mixed fabric finishes, with designs that reference traditional techniques and occasion-driven dressing.
Leem
Leem is a ready-to-wear Saudi label offering abayas and modest wear designed around practical silhouettes, coordinated sets and seasonally updated collections.
