Beauty trends heading into 2026 are leaning toward lighter textures, longer wear and simplified routines.
Eye patches
Eye patches are now a regular skincare step and a pre-makeup fix for hydration and puffiness. Dubai-based Sherin Amara this week launched Skin by Sherin, including under-eye patches.
Lip stains
Long-wear lip stains are replacing traditional lipsticks with a soft, blurred finish that lasts. Huda Beauty released its version late last year, and more brands are following.
Skin prep
Glow is coming from skincare, not shimmer. Oils, essences and moisturizers are used first so makeup sits better. Lebanese brand Antati has radiance-boosting formulas.
Skin tints
Full-coverage bases are fading out. Lightweight skin tints and natural finishes, including those by Saudi brand Asteri Beauty, are becoming everyday staples.
Multi-use makeup
Lip-and-cheek tints and balms that work across the face are gaining popularity. Saudi influencer Yara Al-Namlah’s brand Moonglaze offers blush and bronzer sticks designed for this purpose.
Brown mascara
Brown mascara is trending for softer, more natural definition. Iraqi influencer Mina Al-Sheikhly, who has a namesake beauty brand, is among those embracing the look.
