DUBAI: When it comes to personal grooming, Ramadan is all about skincare, DIY beauty solutions and fragrance, L’Oreal Middle East’s Chief Digital And Marketing Officer Olfa Messaoudi told Arab News, sharing insights from the beauty giant’s regional outlook for the holy month.
DIY
“During Ramadan, the surge in interest in natural and homemade beauty treatments,” Messaoudi said.Natural makeup
According to Messaoudi, “makeup trends during Ramadan 2023 included clean makeup looks, earthy and nude tones of eyeshadow, and skin-focused, nourishing makeup for a glassy, glowing look.A focus on fragrance
“The Saudi consumer has a unique taste when it comes to fragrances, favoring traditional Arabic notes, particularly oud and musk,” Messaoudi explained, adding that “DIY fragrances are also trendy in Saudi Arabia during Ramadan, as well as the techniques to prolong fragrance effects such as mixing oils with fragrances and prepping the skin.”Skin and hair care
Messaoudi emphasized the growing focus on skincare routines ahead of Eid, as many individuals experience dryness in their skin and hair during Ramadan.Combatting sleep loss
“The lack of sleep during Ramadan leads to increased interest in night skincare routines, with individuals focusing on combating tiredness and dark circles. Clinical treatments such as micro-needling for facial skin were also trending, with even some males engaging in the trend,” Messaoudi said.Ramadan box sets
“There's a notable increase in interest in Ramadan beauty boxes and mini sizes during this period, reflecting consumer preferences for convenient and curated beauty solutions tailored to the Ramadan season,” Messaoudi noted.
