Nearly 30 years ago, Joseph Nye coined the term “soft power,” meaning the ability to attract and persuade, as well as to change and influence policies and public opinion, through means other than coercion or force. Today, foreign aid forms a key part of most countries’ soft power strategy.
June 20, 2018
Youth in the GCC are today’s greatest catalyst for change. They are our governments’ most underutilized asset, the future-shapers and movers. Yet they continue to face great challenges in a rapidly changing environment.
May 24, 2018