Prince Sultan applauds Midwan Edutainment’s work

Updated 14 April 2015
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Prince Sultan applauds Midwan Edutainment’s work

Midwam Edutainment, a Saudi Arabia-based technology company offering turnkey solutions for 3D, Virtual Reality (VR) and Augmented Reality (AR), received recognition and positive feedback for its project revolutionizing a UNESCO World Heritage site, Bait Nassief in Jeddah, using multiple technology platforms.
Midwam Edutainment showcased this technology at the Saudi Travel and Tourism Investment Market Forum (STTIM), held in Riyadh between March 29 and April 3.
Prince Sultan bin Salman, president of the Saudi Commission for Tourism and Antiquities (SCTA) who commended Midwan Edutainment’s work, said: “By changing how we experience our environment, the best of AR and VR technologies also prompt growth of other verticals such as tourism and education.”
He added: “These pioneering technologies are currently implemented by the SCTA in 25 museums in Saudi Arabia. Midwan’s work in Jeddah’s UNESCO World Heritage site is one-of-a-kind.”
Khalid Muawad, co-founder and chief technology officer, Midwam Edutainment, said: “By weaving technology with imagination, we are creating such newly demanded aesthetics.”
Hattan Nassief, head of the development department at Midwam, highlighted the company’s augmented reality technologies to Prince Sultan bin Salman, president of the SCTA who applauded the ability of these technologies to change the landscape of the tourism market in the Kingdom.
Mats W. Johansson, co-founder, president and CEO of Eon Reality, Midwam’s foreign partner, said: “We have opted to cooperate with SCTA for its pioneering role on the technological levels.”
Sponsored by the Saudi Commission for Tourism and Antiquities, Saudi Travel and Tourism Investment Market Forum is a key event with multiple activities aimed to both B2B (business) and B2C (public) target groups. This year, more than 80 local and international experts discussed issues of relevance within tourism, investment opportunities and the future of the market in Saudi Arabia during 40 workshops and lectures catered to the tourism work force.


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 17 October 2018
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”