Prince Sultan applauds Midwan Edutainment’s work

Updated 14 April 2015
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Prince Sultan applauds Midwan Edutainment’s work

Midwam Edutainment, a Saudi Arabia-based technology company offering turnkey solutions for 3D, Virtual Reality (VR) and Augmented Reality (AR), received recognition and positive feedback for its project revolutionizing a UNESCO World Heritage site, Bait Nassief in Jeddah, using multiple technology platforms.
Midwam Edutainment showcased this technology at the Saudi Travel and Tourism Investment Market Forum (STTIM), held in Riyadh between March 29 and April 3.
Prince Sultan bin Salman, president of the Saudi Commission for Tourism and Antiquities (SCTA) who commended Midwan Edutainment’s work, said: “By changing how we experience our environment, the best of AR and VR technologies also prompt growth of other verticals such as tourism and education.”
He added: “These pioneering technologies are currently implemented by the SCTA in 25 museums in Saudi Arabia. Midwan’s work in Jeddah’s UNESCO World Heritage site is one-of-a-kind.”
Khalid Muawad, co-founder and chief technology officer, Midwam Edutainment, said: “By weaving technology with imagination, we are creating such newly demanded aesthetics.”
Hattan Nassief, head of the development department at Midwam, highlighted the company’s augmented reality technologies to Prince Sultan bin Salman, president of the SCTA who applauded the ability of these technologies to change the landscape of the tourism market in the Kingdom.
Mats W. Johansson, co-founder, president and CEO of Eon Reality, Midwam’s foreign partner, said: “We have opted to cooperate with SCTA for its pioneering role on the technological levels.”
Sponsored by the Saudi Commission for Tourism and Antiquities, Saudi Travel and Tourism Investment Market Forum is a key event with multiple activities aimed to both B2B (business) and B2C (public) target groups. This year, more than 80 local and international experts discussed issues of relevance within tourism, investment opportunities and the future of the market in Saudi Arabia during 40 workshops and lectures catered to the tourism work force.


Arabian Power Electronics factory starts operations

Updated 23 July 2019
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Arabian Power Electronics factory starts operations

The new plant of Arabian Power Electronics Company located in Dammam’s Industrial Area has started its operations following a soft-inauguration event on July 5.

The inaugural ceremony com- menced with the ribbon cut by Dr. Siddeek Ahmed, chairman and managing director, Eram Group.

Dr. Sattam Al-Omairy, director, APEC, did the ribbon cutting for the shop floor inauguration.

The meeting started with a wel- come address by Abdul Razack, group CEO, Eram Group.

Jacob Thomas, business unit head of APEC, spoke about the birth of APEC and how it grew to a market leader today in his open- ing remarks.

In his inaugural address, Dr. Sid- deek Ahmed, CMD, Eram Group, expressed his vision behind estab- lishing the first power electronic manufacturer of Saudi Arabia.

Saad Al-Shahrani, chairman, Saudi Council of Engineers, Rizwan Ahmed, director, Eram Group, Elio Maggi, executive board member, Eram Group, Mohd Al-Shallali, executive board member, Eram Group, Abdullah Al-Ajmi, corpo- rate affairs manager, APEC, also ad- dressed the event.

Madhu R. Krishnan, group direc- tor, Eram Group, offered a vote of thanks to all the well-wishers for their constant support to the com- pany during the past eight years.

Arabian Power Electronics Com- pany is a leading global power electronics manufacturer with world-wide operations and a production facility in Saudi Arabia.

APEC was established in 2011 as a flagship division of ERAM Group, one of the most diversified business conglomerates in the Middle East.

The company has gained wide ac- ceptance for the quality of products and services by serving more than 700 clients in the region and a total installed capacity over 12 MW of power backup systems.

The company has an operations and maintenance team capable of reaching clients across Saudi Arabia. The new facility will de- liver the most innovative technol- ogy, products and services as well as job opportunities to young Sau- di engineers. This will accelerate the company’s vision of becoming the pioneers of power electronics in the region.

As Vision 2030 demands the de- velopment of a more stable energy sector with localization of the tech- nology, APEC is close to achieving this through the process of trans- ferring power electronics technol- ogy to the Kingdom.

The facility is completely de- signed and constructed for the future. Its position and proximity to the upcoming King Salman En- ergy Park, which is going to be the epicenter of global Industries, will help turn the spotlight on APEC — the indigenous manufacturer.