Babyshop launches informative guide

Updated 27 April 2015
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Babyshop launches informative guide

A first-of-its kind book, ‘Mom’s Little Secret,’ in the GCC was launched by Babyshop for expecting and new mothers.
The book brings together the opinion of 27 experts and more than 40 articles providing expert advice and tips on the various stages of pregnancy and childcare, right from prenatal till toddlerhood.
The initiative comes on the back of Babyshop’s efforts to provide mothers, particularly first time mothers, with advice from trusted authorities on subjects that are extremely relevant.
The content of the book has been categorized into various sections such as Prenatal, Postnatal, Pediatrics (upto 3 years), Child Safety and Lifestyle.
The content largely revolves around new or expecting mother’s every requirement and to smaller things such as what to pack in a hospital bag; pregnancy do’s and don’ts, breast versus bottle feeding to sensory development; first aid, post-natal depression and the work-life balance.
Contributions from well-known figures in the childcare and parenting community can be found in the book including Eva Taylor, Certified Pre and Postnatal Yoga Instructor at Zen Yoga; George Michialidis, founder of Genesis Perinatal Care Clinic; Andrea Allen, founder of Doting Doulas; Scott Bernstein, gym director at The Little Gym; Sheena Wilson, director of The Wilson Center for Children; Michelle Burton, qualified Life Coach and director at Collaborate Coaching; Wafa B Sulaiman Al-Nassiri, consultant OBGYN, Medcare Hospital Jumeirah; Juliot Vinolia Rajarathinam, clinic dietician and consultant nutritionist, iCare Clinics and Cecile de Scally, trained midwife and founder of Baby Sense Dubai.
The book is available in Arabic & English at all Babyshop stores for free and one can also download it on babyshopstores.com as well as from iOS and Android stores as an application.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
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Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.