Babyshop launches informative guide

Updated 27 April 2015

Babyshop launches informative guide

A first-of-its kind book, ‘Mom’s Little Secret,’ in the GCC was launched by Babyshop for expecting and new mothers.
The book brings together the opinion of 27 experts and more than 40 articles providing expert advice and tips on the various stages of pregnancy and childcare, right from prenatal till toddlerhood.
The initiative comes on the back of Babyshop’s efforts to provide mothers, particularly first time mothers, with advice from trusted authorities on subjects that are extremely relevant.
The content of the book has been categorized into various sections such as Prenatal, Postnatal, Pediatrics (upto 3 years), Child Safety and Lifestyle.
The content largely revolves around new or expecting mother’s every requirement and to smaller things such as what to pack in a hospital bag; pregnancy do’s and don’ts, breast versus bottle feeding to sensory development; first aid, post-natal depression and the work-life balance.
Contributions from well-known figures in the childcare and parenting community can be found in the book including Eva Taylor, Certified Pre and Postnatal Yoga Instructor at Zen Yoga; George Michialidis, founder of Genesis Perinatal Care Clinic; Andrea Allen, founder of Doting Doulas; Scott Bernstein, gym director at The Little Gym; Sheena Wilson, director of The Wilson Center for Children; Michelle Burton, qualified Life Coach and director at Collaborate Coaching; Wafa B Sulaiman Al-Nassiri, consultant OBGYN, Medcare Hospital Jumeirah; Juliot Vinolia Rajarathinam, clinic dietician and consultant nutritionist, iCare Clinics and Cecile de Scally, trained midwife and founder of Baby Sense Dubai.
The book is available in Arabic & English at all Babyshop stores for free and one can also download it on as well as from iOS and Android stores as an application.

SADAFCO program highlights importance of milk

Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.