Haagen-Dazs opens flagship café in Jeddah

Updated 10 February 2016
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Haagen-Dazs opens flagship café in Jeddah

Haagen-Dazs opened its flagship ice-cream café on the Jeddah Corniche.
Manolis Kontos, MD, General Mills Middle East, Turkey and North Africa (MENAT) and Sub Saharan Africa (SSA), highlighted this as part of the development strategy of the brand in the region and said strong emphasis is being placed on the Saudi market.
The flagship café in Jeddah is described as the largest in the region and will showcase a full range of flavors and creations and in the future will spearhead the roll out of new flavors against a more discerning café experience.
“This new Haagen-Dazs Café will strengthen the iconic ice cream brand's presence in Jeddah, and incorporates the brand's new exclusive and luxurious design." Michela Andrenacci, marketing director, General Mills MENAT said.”
The six Haagen-Dazs cafés in Saudi Arabia join the brand's existing outlets throughout the Middle East, bringing the number of cafés to 40 in total in the Middle East, Turkey and Africa region. This is in conjunction with an ambitious expansion drive in the retail channel too, where the brand was launched in large supermarkets and hypermarkets in the last year in the Kingdom, bringing the experience of Haagen Dazs' flavors closer to customers.
In October 2015, the brand launched the new Real campaign in the region on TV and through various other consumer touch-points. Real ice-cream for refined taste’ helped communicate Haagen Dazs' experience and was a result of a product exclusively crafted using 100 percent fresh milk and 0 percent artificial ingredients.
While future outlets will soon join the Haagen-Dazs Corniche Café, this 230 sqm location in the heart of the Corniche is expected to provide seating for up to 125 people and become the new address in the Kingdom, under the stewardship of its franchisee, Abdulaziz Alothman, chairman of Al-Othman Holding Company.


Huawei honored for CSR initiatives

King Salman with Charles Yang, president of Huawei Middle East.
Updated 18 November 2018
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Huawei honored for CSR initiatives

Huawei, a global provider of ICT infrastructure and smart devices, has won first prize of the King Khalid Responsible Competitiveness Award. This announcement was made during the annual awards gala, which took place on Nov. 12 at Al-Faisaliah Hotel in Riyadh. During the event, King Salman recognized Huawei for its excellent sustainability practices and responsible competitiveness leadership, as well as its management capabilities and innovative social and environmental initiatives. 

Launched in 2008, the King Khalid Responsible Competitiveness Award is the first and only award focused on responsible competitiveness and corporate social responsibility (CSR) in the Kingdom, and Huawei is the first ICT company to win first place in the award’s history. 

As digital transformation sweeps across the globe, ICT technologies like artificial intelligence (AI), Internet of Things (IoT), 5G, cloud computing and
more will unlock new values of growth and innovation and uplift societies and organizations to great heights of prosperity. 

The award recognized Huawei for its transformative impact in driving forward the Kingdom’s ICT sector as a whole in line with the government’s digitization goals, the National Transformation Program and Vision 2030. In particular, Huawei was celebrated for deploying their most advanced technologies, high-quality products and secured networks in the Kingdom.

Charles Yang, president of Huawei Middle East, said: “We are deeply humbled to receive such recognition from Saudi Arabia’s leadership. In the Kingdom, Huawei is determined to bring digital to every person, home and organization for a fully connected, intelligent world. The improvement is endless on the road to providing customers with high-quality products and services. Today’s award is a milestone for us to continue to surpass ourselves. We will continue to play an active role in driving Saudi Arabia’s ICT sector development and grow together with our local partners, openly collaborating to build an ever deeper pool of ICT talent empowered to enable digital transformation.”