Haagen-Dazs opens flagship café in Jeddah

Updated 10 February 2016

Haagen-Dazs opens flagship café in Jeddah

Haagen-Dazs opened its flagship ice-cream café on the Jeddah Corniche.
Manolis Kontos, MD, General Mills Middle East, Turkey and North Africa (MENAT) and Sub Saharan Africa (SSA), highlighted this as part of the development strategy of the brand in the region and said strong emphasis is being placed on the Saudi market.
The flagship café in Jeddah is described as the largest in the region and will showcase a full range of flavors and creations and in the future will spearhead the roll out of new flavors against a more discerning café experience.
“This new Haagen-Dazs Café will strengthen the iconic ice cream brand's presence in Jeddah, and incorporates the brand's new exclusive and luxurious design." Michela Andrenacci, marketing director, General Mills MENAT said.”
The six Haagen-Dazs cafés in Saudi Arabia join the brand's existing outlets throughout the Middle East, bringing the number of cafés to 40 in total in the Middle East, Turkey and Africa region. This is in conjunction with an ambitious expansion drive in the retail channel too, where the brand was launched in large supermarkets and hypermarkets in the last year in the Kingdom, bringing the experience of Haagen Dazs' flavors closer to customers.
In October 2015, the brand launched the new Real campaign in the region on TV and through various other consumer touch-points. Real ice-cream for refined taste’ helped communicate Haagen Dazs' experience and was a result of a product exclusively crafted using 100 percent fresh milk and 0 percent artificial ingredients.
While future outlets will soon join the Haagen-Dazs Corniche Café, this 230 sqm location in the heart of the Corniche is expected to provide seating for up to 125 people and become the new address in the Kingdom, under the stewardship of its franchisee, Abdulaziz Alothman, chairman of Al-Othman Holding Company.


Dubai to host Mideast’s first dinosaur auction

Updated 18 August 2019

Dubai to host Mideast’s first dinosaur auction

A massive 155-million-year-old dinosaur skeleton will be up for grabs for lovers of rare collectibles as Emirates Auction announced it will organize the Middle East’s first auction to sell the giant dinosaur skeleton. 

The online auction will be conducted by Emirates Auction, which specializes in organizing and managing public and electronic auctions, at a starting value of 14.6 million dirhams (SR14.9 million, $4 million) and will end on Aug. 25. 

The 24.4-meter-long by 7-meter-high skeleton, which dates back to the Jurassic period, is the first of its kind in the world to be installed at the Dubai Mall. 

Back then the 25-year-old dinosaur weighed up to five elephants and was one of the long-necked herbivorous dinosaurs and has a tail tapering to a long, thin whip-like end to defend itself against predators.

The dinosaur belongs to the Diplodocus longus variety, deriving it from the Greek words “diplos,” meaning “double,” and “dokos” meaning “beam.” 

Nearly 90 percent of the fossil’s bones are original, making it a stunning discovery in the history of palaeontology. The remains of the adult dinosaur were discovered in a sleeping position in 2008 at the Dana Quarry in the US state of Wyoming.

The auction will be an ideal opportunity for those looking for excellence to supplement their collections with a historic masterpiece rarely found around the world.

The specimen was previously displayed at the Houston Museum of Natural Science in the US state of Texas. It was sourced through Khalid Seddiq, founder of Etihad Modern Art Gallery in Abu Dhabi, and was put on permanent display at The Dubai Mall in 2014.

Emirates Auction is a UAE-based auction company in the Middle East. Founded in 2004, the company specializes in automobiles, vehicle license plates, real estate and properties, asset liquidation, VIP mobile numbers, jewelry, time-sensitive items, and heavy machinery, plant and construction equipments. 

Emirates Auction has achieved a number of milestones in a short span of time since its establishment, breaking 10 Guinness World Records along the way.

With increasing annual sales and registered bidders across the UAE, GCC and North Africa states, Russia and other countries across the world, the auctioneer conducts over 200 online and physical auctions per year. The company is credited with significantly contributing to the development of auction concepts in the Arab world.