EY launches Jeddah CFO Forum

Updated 16 March 2016
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EY launches Jeddah CFO Forum

EY recently hosted the inaugural session of the Jeddah CFO Forum in Jeddah. The forum was attended by CFOs from some of the largest companies in the Kingdom.
Ahmed Reda, office managing partner, EY Jeddah, says: “The introduction of VAT is a major fiscal reform. The volume, pace and complexity of these new taxes and the changes they bring can be overwhelming. CFOs need to be ready to address them. They also need to be updated on trends, including new technologies such as the Internet of Things, digital disruption, and the fast pace of market globalization.”
He added: “Tax knowledge and preparation must underpin strategic planning in the digital world, so that companies can make decisions that produce the right results. CFOs can increase their opportunity to deliver value to their business by taking a collaborative, enterprise-wide approach that combines tax with law, operations, technology and transactions.”
Reda said: “Our objective through the Jeddah CFO Forum was to inform CFOs on what lies ahead, share leading practices and discuss the trends and issues that will define the future of their businesses.”
The discussions at the forum were led by Finbarr Sexton, MENA indirect tax leader at EY, who spoke on the implementation of VAT in the GCC. Joanna Truffaut, MENA advisory digital and innovation government and public sector leader at EY, gave a presentation on the digital megatrend and
its impact on business strategy, and Philip McCrum, MENA head of economic advisory at EY presented a session on the GCC economic update and overview.


Ford trains 1,600 motorists in Mideast, Africa in 2018

Updated 41 min 44 sec ago
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Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.