EY launches Jeddah CFO Forum

Updated 16 March 2016
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EY launches Jeddah CFO Forum

EY recently hosted the inaugural session of the Jeddah CFO Forum in Jeddah. The forum was attended by CFOs from some of the largest companies in the Kingdom.
Ahmed Reda, office managing partner, EY Jeddah, says: “The introduction of VAT is a major fiscal reform. The volume, pace and complexity of these new taxes and the changes they bring can be overwhelming. CFOs need to be ready to address them. They also need to be updated on trends, including new technologies such as the Internet of Things, digital disruption, and the fast pace of market globalization.”
He added: “Tax knowledge and preparation must underpin strategic planning in the digital world, so that companies can make decisions that produce the right results. CFOs can increase their opportunity to deliver value to their business by taking a collaborative, enterprise-wide approach that combines tax with law, operations, technology and transactions.”
Reda said: “Our objective through the Jeddah CFO Forum was to inform CFOs on what lies ahead, share leading practices and discuss the trends and issues that will define the future of their businesses.”
The discussions at the forum were led by Finbarr Sexton, MENA indirect tax leader at EY, who spoke on the implementation of VAT in the GCC. Joanna Truffaut, MENA advisory digital and innovation government and public sector leader at EY, gave a presentation on the digital megatrend and
its impact on business strategy, and Philip McCrum, MENA head of economic advisory at EY presented a session on the GCC economic update and overview.


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 17 October 2018
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”