Company launches first ‘beardvertising’ network

Updated 27 May 2013
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Company launches first ‘beardvertising’ network

KENTUCKY: A company has launched the first ‘beardvertising’ network. The concept allows individuals with an “epic beard” to use it as advertising space for a charge, Metro reports. The Kentucky-based advertising agency Cornett-IMS is offering men “up to $ 5 per day” to wear the clip-on adverts.
Their website reads: “Do people stare at its awesomeness? Of course they do. “Do you wanna get paid for having an epic beard? Join the world’s first Beardvertising network. “It’s simple — turn your beard into a business. Hang a BeardBoard (Patent Pending) in your beard. Sit back and get paid up to $ 5 per day.” “I think it’s the next big thing,” company executive Whit Hiler told Business Insider.
“Everybody loves beards. We’re getting a ton of emails from guys with epic beards that want to host beardboards and we’re actually in talks with some brands that want to be Beardvertisers. “I think we’ll probably be seeing some ‘beardboards’ in the wild before too long.


Soviet-era motorcycle sidecars add to Cuba’s retro appeal

Updated 21 March 2019
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Soviet-era motorcycle sidecars add to Cuba’s retro appeal

  • Ranging from rusting relics to the pampered and the pristine, hundreds of old motorcycle sidecars rattle through the streets of Havana

HAVANA: Cuba’s love affair with 1950s-era American cars is still intact, but the communist-run island also has a lingering attachment to a stalwart of Soviet-era leftovers, the motorcycle sidecar.
Ranging from rusting relics to the pampered and the pristine, hundreds of old motorcycle sidecars rattle through the streets of Havana.
The retro appeal gets a lot of attention from tourists “but here it’s common, normal,” says Enrique Oropesa Valdez.
Valdez should know. The 59-year old makes a living as an instructor teaching people how to handle the sidecar in Havana’s traffic, where riders seem able to squeeze the machines through the narrowest of gaps.
And they’ve built up an intense loyalty among the mend-and-make do Cubans.
“They’re very practical,” according to Alejandro Prohenza Hernandez, a restaurateur who says his pampered red 30-year-old Jawa 350 is like a second child.
Cheaper and more practical than the gas-guzzling, shark-finned US behemoths, the bikes are used for anything from the family runabout to trucking goods and workers’ materials.
“A lot of foreigners really like to take photos of it,” says Hernandez. “I don’t know, I think they see it as something from another time.”
Cuba lags several decades behind the rest of the world due to a crippling US embargo, so the makers’ badges on the ubiquitous sidecars speak of a bygone world.
Names like Jawa from the former Czechoslovakia and MZ from the former East Germany, as well as antiquated Russian Urals, Dniepers and Jupiters.
Havana’s military acquired them from big brother Moscow at the height of the Cold War in the 1960s and 70s, for use by state factories and farms. Over the years, they gradually filtered down to the general public.
That’s how Jose Antonio Ceoane Nunez, 46, found his bright red Jupiter 3.
“When the Cuban government bought sidecars from the Russians in 1981, it was for state-owned companies,” he said.
Later, the companies “sold them on to the most deserving employees,” he said. His father, who worked for a state body, passed the bike on to him.
“Even if the sidecar gets old. I’ll never sell it because it’s what I use to move around. It’s my means of transport in Cuba, and there aren’t many other options,” said Nunez.
Valdez himself has a cherished green 1977 Ural.
“I like it a lot, firstly because it’s the means of transport for my family, and secondly because it’s a source of income.”
And it costs less than a car, still out of reach of many Cubans.
Settled on the island with his Cuban wife, 38-year-old Frenchman Philippe Ruiz didn’t realize at first how ubiquitous the motorcycle sidecar was.
“When I began to be interested, I suddenly realized that I was seeing 50 to 100 a day!”
Renovating a house at the time, he saw that many sidecars were being used to transport building equipment.
Through an advert on the Internet, he bought a blue 1979 Ural a few months ago for 6,500 euros.
“It’s a year older than me and in worse shape,” he said. “Soon he had to strip the bike down and “start repairing everything.”
With few spare parts available in Cuba, “people have to bring them in from abroad,” which slows down repairs.
But he has no regrets. An experienced motorcyclist, he’s discovered a whole new side to his passion by riding the Russian machine.
“It’s very funny, it’s a big change from the bike because we cannot turn the same way, we can’t lean, so you have to relearn everything but it’s nice.”
“It’s especially nice with the family because you can put a child in the sidecar, my wife behind, and suitcases,” he said.
In future he hopes to take advantage of the interest in the old bikes to rent it out.
“I think it will be a bit of a change from all the convertibles here.”