Ethiopian becomes strategic partner of Malawi Airlines

Updated 17 July 2013
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Ethiopian becomes strategic partner of Malawi Airlines

Ethiopian Airlines, described as the fastest growing airline in Africa, announced that it has become the “strategic partner” of the new Malawian airline with 49 percent equity shareholding.
The remaining 51 percent of the shares will be held by the Malawian government and private investors.
The shareholder agreement for Malawi Airlines was signed between Cornelius Mwalwanda, Malawi’s deputy minister of finance, and Ato Tewolde Gebremariam, CEO of Ethiopian in Lilongwe on July 11.
This new partnership with Malawi Airlines is part of Ethiopian Vision 2025 strategic roadmap of setting up multiple hubs in Africa.
Through this strategic partnership with Malawian Air, Lilongwe will become Ethiopian’s third hub on the continent after its main hub in Addis Ababa and its West Africa in Lomee.
“The new agreement we have just signed with the government of Malawi is a model for the type of African cooperation that is needed in the 21st century. It is a win-win partnership aimed at enabling the success of African aviation in a capital intensive, skill-driven and highly competitive industry,” the Ethiopian Airlines stated.
Today, Africa is booming and, with the economic growth of the continent, demand for air travel is also growing at a much faster pace than the global average.
This growing demand and the uneven competition from foreign carriers, which currently dominate the African market, cannot be overcome by one single African airline.
For indigenous African airlines to succeed and get their fare share of the market, partnerships between African airlines are a must, said Ethiopian Airlines, which is first and foremost a Pan-African airline serving Africa in good and bad times for close to seven decades bringing Africa together and closer to the world.


Hyundai hosts female Saudi drivers in Korea

Updated 24 June 2018
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Hyundai hosts female Saudi drivers in Korea

Three Saudi-based female influencers have visited Korea as part of Hyundai’s outreach to women drivers in the Kingdom, and as brand ambassadors for the carmaker.

The three women include entrepreneur and lifestyle influencer Bayan Linjawi; radio presenter, travel blogger, and fashion lover, Shadia Abdul Aziz; and business-owner and fashion career coach, Reem Faisal. 

During their tour of Korea they received detailed briefings about Hyundai and its products, and toured production, design and research facilities. 

The program gave them an understanding of the innovative and advanced thinking that underpins today’s Hyundai models, and also included opportunities to experience Korean culture and heritage.

“This is an exciting moment for women and for motoring in Saudi Arabia, and Hyundai is committed to playing an active part in this historic change,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Hyundai’s models will appeal strongly to women from all walks of life, from younger more style-conscious drivers, to those who value practicality and quality. Our brand ambassadors are part of our strategy to highlight those qualities to women as they take their place behind the steering wheel.”

Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. It has identified established names including the Azera, Sonata and Tucson as key products to promote, as well as the new Kona premium compact SUV.

The brand ambassadors will use a selection of these Hyundai models as they join the first ranks of Saudi female drivers, and will share their experiences with fans and followers. 

Included in their roles will be being part of digital commercials, social media postings, and event appearances under the umbrella of Hyundai’s Saudi campaign #whatsnext.