Etihad Airways introduces maiden flight to Sanaa

Updated 02 September 2013

Etihad Airways introduces maiden flight to Sanaa

Etihad Airways, the national airline of the UAE, has launched its inaugural flight from Abu Dhabi to Sanaa.
Etihad Airways serves the Yemeni capital four times a week from Abu Dhabi.
A high-level delegation from Yemen’s political and commercial capital, including Transport Minister Waed Bathib, Tourism Minister Qasim Sallam Said, representatives from the ministry of education and civil aviation security, and senior airport officials received the maiden flight upon its arrival in Sanaa.
Khaled El Mehairbi, Etihad Airways’ SVP-government and aeropolitical affairs, led the airline’s delegation.
It included Hassan Al-Hammadi, SVP-executive affairs and corporate security, and Ali Murtada, VP-sales for the Middle East, Levant and Africa.
Etihad Airways President and CEO James Hogan said: “The launch of direct services to Sanaa is consistent with our strategy of adding depth and scale to our network and targeting areas of growth in emerging markets.”
The launch was celebrated with a reception followed by a banquet attended by the UAE Red Crescent bureau based in Yemen, members of the travel trade and a media delegation from the UAE.
Marking the launch of services, Etihad Airways also will visit Al-Khair Public School and Um Habiba School in the city, where staff and volunteers are due to distribute 1,000 bags filled with stationery and school supplies to students. The effort is arranged in collaboration with the UAE Red Crescent.
More than 90,000 Yemeni nationals live in the UAE and the country is Yemen’s largest regional trading partner, with annual trade valued at over $2 billion, including $1.6 billion in UAE exports.
Overall, the UAE accounts for almost 20 percent of Yemen’s total imports.

Jaguar achieves strong growth in Saudi market

Updated 23 January 2019

Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.