Jotun Saudi Arabia, claimed to be the Kingdom’s number one paint manufacturer, exhibited at the Saudi Green Building Forum 2013 (SGBF), which was held on Nov. 18-19 at the Four Seasons Hotel, Riyadh.

At the forum, Jotun presented details of Jotun GreenSteps, a global environment-friendly initiative that consists of five key goals, each ensuring Jotun products are created in a way that minimizes the impact on the environment.

The five GreenSteps include reducing VOC emissions, reducing hazardous materials, reducing energy consumption, waste recycling and reducing carbon footprint. “At Jotun, protection is at the core of all we do,” said David Wright, MD, Jotun Saudia Co. Ltd.

“As we take steps to better protect your property, we are also taking steps to better protect the environment. These efforts are consolidated under the Jotun GreenSteps program, our roadmap to a sustainable world and better future.”

Wright added: “As a responsible corporate citizen, we continue to strive to make things better and the Jotun GreenSteps program is a key focus for our innovation process. We believe that creating products for the environment is no longer an option, but a fundamental core to our company’s fabric and we are pleased to share our expertise and experience in environmental protection and energy saving with the other participants in the Saudi Green Building Forum and strengthening our collaboration with the industry in creating a more colorful world.”