Alshaya brings 6 world-class restaurant brands to Le Mall

Updated 18 December 2013
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Alshaya brings 6 world-class restaurant brands to Le Mall

Alshaya International Trading Co., one of the region’s major retail franchise operators, has announced the arrival of six internationally acclaimed restaurant brands in Saudi Arabia.
The Cheesecake Factory, PF Chang’s, Shake Shack, IHOP, Texas Roadhouse and PizzaExpress all made their Saudi Arabian debut this week at the newly redeveloped Le Mall complex on Tahlia Street, creating an exciting one-stop food destination for the local community in Jeddah.
Already popular with diners across the GCC region, each of the six brands offers its own distinctive menu, catering to different tastes and occasions. Collectively the restaurants at Le Mall, which also include a new Starbucks store, will be able to serve more than 1,300 customers from a single venue in the heart of Jeddah.
The variety of dining choices available encompasses world-famous cheesecakes, pancakes, steak, burgers, pizzas and the wide tastes and flavors of Asian cuisine.
The Cheesecake Factory is known for its extensive and creative menu, generous portions, distinctive decor and legendary desserts.
P.F. Chang's is an international brand offering stylish, Chinese-inspired cuisine combined with American hospitality in a sophisticated bistro setting featuring a contemporary design and superior service.
Shake Shack is a modern day ‘roadside’ burger stand known for its delicious burgers, flat-top dogs, and frozen custard.
IHOP, a favorite American restaurant for individual and family dining, delivers an American-style dining experience, from its world-famous buttermilk pancakes and extra fluffy stuffed omelettes, to flavorful sandwiches, burgers and steaks.
The Texas Roadhouse restaurant prides itself on being not just a family restaurant and not just a steak restaurant, but a place where everyone, of all ages, can come and have a great meal and great fun for a great price.
Pizza Express has been perfecting the art of pizza since 1965. Its main menu also includes antipasti, salads, pastas, and deserts.


Jaguar achieves strong growth in Saudi market

Updated 26 min 14 sec ago
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Jaguar achieves strong growth in Saudi market

Mohamed Yousuf Naghi Motors (MYNM), the authorized dealer of Jaguar Land Rover in Saudi Arabia, has announced strong growth within the local automotive market during 2018 with sales showing a significant increase compared to 2017.

“Jaguar is one of the most prestigious automotive brands and owning a Jaguar vehicle is highly desirable among motorists worldwide,” said Andre Bonthuys, managing director of Jaguar Land Rover at MYNM. “However, it’s more affordable than most people think, due to competitive pricing, made even more attractive by our new five-year comprehensive service package which enables customers to enjoy worry-free ownership of their Jaguar. With a growing range of products within the Jaguar family, our customers now have a wide variety of sedans, SUVs and sports cars to choose from, all maintain the pure Jaguar DNA.

“Jaguar launched its first SUV, the F-Pace, in 2016, which is still showing a strong presence year after year with continuous sales growth during 2017 and 2018, followed by the 2018 launch of the new compact performance E-Pace designed to appeal to younger families and the Kingdom’s huge youth market.”

Several strategic marketing initiatives also played an important role in increasing familiarity and popularity of the Jaguar brand. Prompted by the announcement of Saudi Arabia issuing driving licenses for women, Jaguar implemented its “Her Car Her Choice” initiative to educate women about Jaguar’s advanced safety factors, superior performance and state-of-the-art entertainment facilities. 

“The combination of beauty, luxury, safety and stylish design has attracted many females to purchase and experience Jaguar vehicles,” the automaker said in a statement.

To further increase brand awareness, in 2018 MYNM implemented a marketing campaign through various media channels, supported by a roadshow which visited the Kingdom’s main cities. The Jaguar Art of Performance Tour demonstrated the capabilities and performance of the leading British brand.

“Looking forward to further success in 2019, Mohamed Yousuf Naghi Motors continues to uphold its commitment to maintain the highest quality in providing its customers with a level of service that exceeds their highest expectations,” the press release said.