Saudi group plans hospital, university project in Dubai

Updated 22 January 2014
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Saudi group plans hospital, university project in Dubai

Dr. Soliman Fakeeh Hospital (DSFH), Saudi Arabia’s premier health care concept, is set to build a AED1 billion hospital and medical university project in Dubai Silicon Oasis (DSO), the integrated free zone technology park in the UAE.
Based in Jeddah, DSFH is one of the largest private hospitals in the Middle East with a total capacity of 600 beds.
The project is set for completion in 2017. The medical university will follow by mid-2019, said a DSO source
The planned university hospital will offer 4,000 new jobs for Saudis, Emiratis and others.
Mohammed Al-Zarooni, vice chairman and CEO of DSOA, and Dr. Mazen Fakeeh, president and chairman of the board of Dr. Soliman Fakeeh Hospital, signed the agreement at the DSOA headquarters.
“In our long-standing experience with health care services in Saudi Arabia, we have seen, experienced and treated various illnesses that are peculiar to this region,” Dr. Fakeeh said after signing the agreement.
“Our guiding motto is to utilize and impart the knowledge gained over the years in the field to bring about a marked improvement in health services for residents here. By extending our reach to Dubai from our new premises at the high-tech park, we hope to provide our quality health care to a wider cross-section of GCC residents,” said the chairman.
“We have taken special care to optimally design the hospital for the convenience of patients. As one of the few teaching hospitals in the UAE, we hope to train and enhance the supply of health care professionals who can take their rightful place in the country’s medical resource pool,” Dr. Fakeeh added.
Al-Zarooni said the move to host the hospital and the medical university in DSO is in accordance with the directive of Sheikh Mohammad bin Rashid Al Maktoum, vice-president and prime minister of the UAE and ruler of Dubai, to develop the medical tourism industry. The initiative is also a step forward in the implementation of the official strategy to make Dubai a hub for medical tourism,“Al-Zarooni said.
“According to recent statistics, the number of medical tourists receiving treatment is estimated to increase by 15 percent each year. Additionally, health care spending in the UAE is expected to reach AED40 billion by 2015, while medical tourists are set to cross the 20 million mark for the same period,” Al-Zarooni added.
“We are confident that their vision to create a premier medical academic institution matches and balances our efforts to provide a better quality of life to DSO’s residents,” he said.
This project will tick all the boxes through value health treatments, best medical advice, job creation and, most importantly, the creation of a dependable knowledge in the health field that will benefit this region,” he said.
The university hospital will be constructed in two phases on a 150,000 square meter land. The hospital will offer medical services with the new 300-bed teaching hospital.
Equipped to offer secondary and tertiary medical services supported by comprehensive diagnostic centers, the hospital will primarily focus on family and patient-centered services, catering to 700,000 patients per year, with an estimated 40,000 admissions and 20,000 surgical operations.
The proposed hospital will also function as a full-service medical institution, provisioned with centers of excellence in medical and surgical sub-specialties; mother and child health, cardiology and spine surgery, plastic and cosmetic laser surgery, as well as obesity management.
Named after its patron institution, the Fakeeh Medical University has been designed to complement the new hospital’s academic care delivery setup.
The university will additionally offer its students opportunities for wider exposure, through international affiliations for exchange programs with the best medical schools in the world.
In addition, Fakeeh Medical University will partner with local universities, including the Rochester Institute of Technology in DSO, American University of Sharjah, Al Ain University and Dubai Academic City to help foster collaboration among medical students, researchers and clinical care providers.
The university hospital, along with the Fakeeh Medical University, will look to offer theoretical and practical instruction in varied fields.


Meet the Dubai ad men who pay you to sit in traffic

Updated 20 August 2018
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Meet the Dubai ad men who pay you to sit in traffic

  • Blockchain technology challenges traditional outdoor media
  • Adverts connect to driver mobile phone

LONDON: A new startup founded by UAE-based entrepreneurs is in the process of test-running a blockchain-based technology that could help people turn their cars into mobile advertising vehicles.
It could challenge the use of traditional advertising methods such as outdoor billboards, the founders of The Elo Network claim.
The platform — which has been set up by Mohammed Khammas and Mohammed Bafaqih and incorporated in the Cayman Islands — will enable people to be paid for displaying adverts on the side or back of their vehicles while they go about their daily routines of driving to work, the mall or doing the school run.
The adverts will feature low-frequency bluetooth ‘beacons’ that connect to the drivers' mobile phone which will be able to monitor when the driver is in the car and where the car is being driven.
There is a minimum threshold for the number of miles being driven a day, but the main prerequisite is that the driver is in the car. Drivers will still be paid even if stuck in a traffic jam.
Advertising clients will be able to put out requests that drivers head to a particular area — for instance to be close to a new brand launch — with drivers being paid up to 4 or 5 times more than their standard rate if they accept.
While the concept of paying people to use their cars for advertising is not new, it is the use of blockchain technology that will make The Elo Network particularly grounding-breaking in the advertising world, its founders said.
“Billboards are very expensive and static and don’t give you the KPIs and insightful information that brands want these days. You solve that by getting them that data,” Bafaqih said.
The Elo Network collates detailed data by tracking the movements of the drivers and their day-to-day activities. Data points such as a particular area’s population density can been collected.
The information will be encrypted ensuring that the brand will never know the identity of the driver, said Bafaqih.
“It creates data sets that didn’t exist before. You don’t have to worry about privacy but at the same time the brand can know about your patterns. They can know where you go in mornings, where you drive, what normal patterns are created in certain areas and countries,” he said.
This level of detail is increasingly important for brands looking to run targeted campaigns, and it is something that traditional billboards are unable to offer.
The technology will also be used to overcome the payment problems that other similar car advertising schemes have faced.
“Historically what happens, where there is a authority that is issuing payments, it causes a lot of problems. There can be disputes on how much they (the drivers) are owed or how many miles were driven or what campaign someone has done,” he said.
Under the Elo Network program, the blockchain technology allows you to create so-called “Smart Contracts” — which is a software protocol that enforces and verifies the performance of a contract.
“It says driver A is going to be paid — for example — a dollar per mile — so as the person drives he starts receives ‘IOUs’. Those IOUs are convertible at any time,” he said.
With no ‘middle man’ involved, the driver is able to redeem their IOUs and get paid as and when they want.
The network is currently at ‘proof of concept’ stage and is test-running the platform with a number of brands. It is anticipated that the network will be rolled out to the public toward the end of this year and early 2019.